Good Things Come in Threes: Mother and Mother Tongue Celebrate the Launch of the Mother Knows Best Campaign

With Mother’s Day fast approaching, last night proved the perfect moment for Los Angeles-based denim label Mother to celebrate the launch of their new collaboration with female-founded media brand Mother Tongue.

The event, held at the Mars speakeasy in Hollywood (tucked away behind chef Evan Funke’s Mother Wolf restaurant, no less), kicked off with a DJ set by Deja Monet. Over cocktails, guests including Rumer Willis, Hilary Rhoda, Jessica Hart, Gillian Jacobs, Lexi Underwood, Logan Browning, Megan Ferguson, and Harley Viera-Newton picked out button badges bearing campaign statements such as “It’s the F***ing Guns” and “Reproductive Justice,” which they pinned to their jackets, clutches and Mother Spring collection ensembles.

“We’ve been long-time fans of Mother Tongue’s progressive storytelling and ability to amplify women’s voices,” said Mother co-founder Lela Becker of the collaboration. “With critical issues like reproductive rights and gun control on this year’s ballot, they were the perfect partner to feature and highlight women sharing what they stand for and what’s on their mind as November approaches.”

As Mother co-founders Becker and Tim Kaeding joined Mother Tongue co-founder Melissa Goldstein on stage to welcome the crowd, they took a moment to remind everyone of the important issues at stake this election year. In the spirit of the campaign, and to help further advocate for these causes, Becker also announced that they would be donating $10,000 to both Planned Parenthood Federation of America and Everytown for Gun Safety Support Fund, two organizations fighting on the frontlines for these critical issues.

The evening continued with a special performance by Rainey Qualley, aka Rainsford, who treated the crowd to a set of original music and covers while friends Britt Robertson-Floyd, Danny Dwyer and Paris Mumpower cheered her on. And, before the night drew to a close, guests were gifted with the collection’s socks and corduroy trucker hats to continue spread the campaign’s message—with a fashionable flair.