Meet the Woman Behind Cool Ethical Label Reformation Inline

  • Reformation cofounder Yael Aflalo
    Photographed by Matthew Kristall, Vogue, November 2015
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    Yael Aflalo, near Reformation’s Lower East Side store, in pants by the brand, an Ellery top, and Tory Burch boots.

  • Rihanna in Reformation
    Photo: Raymond Hall / Getty Images
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    Rihanna

  • Karlie Kloss in reformation
    Photo: Splash News
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    Karlie Kloss

  • Taylor Swift in Reformation
    Photo: Webber / Splash News
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    Taylor Swift

  • Emily Ratajkowski in reformation
    Photo: Courtesy of Emily Ratajkowski / @emrata
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    Emily Ratajkowski