Beyoncé’s Former Assistant Wore 9 Archival Looks for Her Nantucket Wedding
Despite meeting during high school, it took until 2020 for bride Samantha Greenberg and groom William Spring to go on their first date. “We ran into each other at Cisco Brewers in Nantucket and something sparked,” Samantha remembers. “Will asked me out that night, and I met him for drinks in town. The rest was history.” Samantha was living in LA at the time and working for Beyoncé’s brand Ivy Park, but after eight months of long distance, the couple finally moved in together in Boston.
Will proposed on July 1, 2023, before a party at Samantha’s parents’ house, which has incredible views of the fireworks over Boston Harbour. “I went to take our dog Louis for a walk and when I came back to our apartment, Will got down on one knee,” she recalls. “My dad proposed to my mom while she was blow-drying her hair and I’ve always loved the intimacy and surprise in that. The fact that Will caught me off guard was amazing.”
The couple turned to Billy Evers and Jenn Hearon to help them plan their wedding (Evers had organized Samantha’s bat mitzvah decades before), which ended up being a multi-day extravaganza. In a nod to Samantha’s late father, they decided to get married at Will’s beachfront home in Nantucket. “Before he passed, we asked him what we should do for our wedding,” Samantha explains. “He said we should get married with a view of the water, and that sealed our fate.”
As well as being an opportunity to celebrate with loved ones, weddings can also be a difficult reminder of those who aren’t with us anymore. But for Samantha—and her mother—the planning process gave her room to grieve. “Planning this wedding was really healing for my mom and me,” she says. “It gave us a creative outlet and that allowed us to have fun and laugh, even on the hardest of days.”
It also brought Samantha’s mother and Will closer, as the three of them became a tight unit working on every detail together. Given the absence of her father, Samantha decided to reject many other traditional wedding rituals. “Because of that, we were able to do things differently, and really look at the weekend as an experience for our guests, instead of just going through the wedding motions. We focused on the personalized details,” she shares.
The date for the couple’s town hall wedding was set for September 6—a sweet nod to Samantha’s parents’ anniversary, which is the reverse numerically, June 9. They landed on a carnival concept for the wedding itself, with an arcade room, games, and prizes. “We wanted our guests to discover new things at every turn, so that there was always a surprise and delight element,” Samantha says. The invitations—designed by Cheree Berry—featured a pinwheel graphic, which became the foundation of all the creative elements of the wedding.
The weekend began with a bridal lunch hosted by Will’s mother and sisters at Galley Beach, one of Samantha’s father’s favorite restaurants, with a clam bake held later that evening for close friends and family. The Friday was just as busy, with the town hall ceremony in the morning, followed by a rehearsal dinner at Ventuno in the evening. “We had the whole second floor, and it felt like we were all at someone’s house,” Samantha describes. “Lucky for us, we had Tyler whipping up his famous espresso martinis!” Everyone then moved on to the welcome drinks, which took place at Cru. “So many of our guests had never been to Nantucket before, and there is no better place to show off the beautiful harbor.”
Samantha has always been a fan of archival fashion, so she decided to go fully down the vintage route for her wedding. After managing to bag an appointment with Alexis Novak from Tab Vintage (“My stylist friend Marni Senofonte managed to get me a slot!”), she asked her to do all her wedding looks. “Alexis is so insanely talented and has the most incredible eye,” she shares. “I feel beyond lucky she agreed to work with me.”