Culture

The Second Annual ‘Doll Invasion’ of Fire Island Was a Celestially Fashionable Affair

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Cherry Jaymes at Doll Invasion 2024.
Photographed by Hunter Abrams
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The hosts take to the water at the second annual Doll Invasion.

Those looking for titillation and gossip didn’t have to look far: Models and TV stars mixed with twinks, bodybuilders, and shy girls wearing bikinis for the first time. Geena Rocero, Julio Torres, Jaboukie Young-White, Chelsea Manning, Eli Erlick, Raquel Willis, Laurel Charleston, Gogo Graham, Cherry Jaymes, and JD Samson were all in attendance. Willie Norris, who recently started as the chief creative officer of underwear brand TomboyX—and produced a campaign with current Broadway star Cole Escola—was also present. For this year’s Doll Invasion, she created a series of 300 limited-edition red cups that read “Doll Juice.” Fran Tirado, whom Norris crowned “the matriarch of organizing,” coordinated last year’s shirts, which read: Everyone knows I’m a transsexual.