Culture

The Second Annual ‘Doll Invasion’ of Fire Island Was a Celestially Fashionable Affair

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Cherry Jaymes at Doll Invasion 2024.
Photographed by Hunter Abrams

Those looking for titillation and gossip didn’t have to look far: Models and TV stars mixed with twinks, bodybuilders, and shy girls wearing bikinis for the first time. Geena Rocero, Julio Torres, Jaboukie Young-White, Chelsea Manning, Eli Erlick, Raquel Willis, Laurel Charleston, Gogo Graham, Cherry Jaymes, and JD Samson were all in attendance. Willie Norris, who recently started as the chief creative officer of underwear brand TomboyX—and produced a campaign with current Broadway star Cole Escola—was also present. For this year’s Doll Invasion, she created a series of 300 limited-edition red cups that read “Doll Juice.” Fran Tirado, whom Norris crowned “the matriarch of organizing,” coordinated last year’s shirts, which read: Everyone knows I’m a transsexual.

“The shirts are very legendary,” I said. “I would agree with you,” replied Norris, who wore an altered gold Norma Kamali dress. “The clothes are not that expensive,” Norris went on, telling me of her dress: “This was $150 full-price, not even marked down. You can tell they’re made well.” She wore a stack of her mother’s necklaces and bracelets.

“I see a bunch of people that haven’t always been truly comfortable in a public space with a swimsuit on being genuinely comfortable, and that, to me, is wearing Cecilia. Truly. That was always her thing,” Norris continued. “She inspired me about my body.” When she ran into Gentili at last year’s Doll Invasion, Gentili told her, “I didn’t know you had that under there!” before kissing Norris on the mouth.

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Laurel Charleston