Soko and Gia Coppola Unite for a Gucci-Filled New Music Video
Soko and Gia Coppola are a match made in heaven. The French singer and the Palo Alto director share a whimsical eclecticism and a knack for merging fashion and art. Though they run in the same circles and are both muses of Gucci creative director Alessandro Michele, the two have never collaborated—until now. Today’s launch of the “Are You a Magician” music video brings the pair together for the first time, and the results are as chic as one would expect. Inspired in part by a Gucci cape from the 2019 resort collection and featuring an intricate dollhouse created by production designer Natalie Ziering, the clip immerses viewers in an ethereal world where the supernatural meets the everyday. Vogue caught up with the duo to talk chance meetings, inspirations, and turning your friends into creative collaborators.
When did you two first meet?
Gia: I don’t remember how we met! I think it was at a Gucci event? But I knew at the time Soko collaborated with my cousins Robert Schwartzman and Sam Spiegel.
Soko: I think I met Gia in Florence with her mom Jacqui at a Gucci event. I loved them both right away. I had heard so much about Gia throughout the years through our common friends who kept telling me that we should meet. I had seen her movie Palo Alto and I think she’s a brilliant director.
Why did “Are You a Magician” feel like the right project to collaborate on?
Gia: It was partly good timing but I also really dug this track and we were in line with the concept.
Soko: I had asked Gia so many times if she would be down to do a video, but she was working a lot. I was on a crazy deadline to put this new single out and assumed she wouldn’t have time, but she said she was just done with her movie, so it seemed appropriate to ask again—and here we are! I got lucky, and the lesson is never give up! Keep bugging your talented friends to collaborate with them until it magically falls into place!
The dollhouse concept used in the video is so unique. Where did that idea come from?
Gia: We were sitting in Soko’s son’s room. I had come over to visit. She played me the song and explained the inspiration behind the lyrics. She mentioned this idea of being in love with a doll and randomly grabbed one of her son’s toys for reference. I thought it was great and was excited to get creative and weird.
Soko: Gia came to visit, and we were sitting on my baby’s bed, listening to the song, and we both went: “I have an idea.” “What’s yours?” “No, say yours first.” “No, you!” It turned out all the images we had in mind were totally part of the same world and we could make it all work together. I imagined a story where I make a toy that I fall more and more in love with and try to turn it into a human-like Pinocchio, but I run out of magic tricks and I’m left with reality.
Given that the video is inspired in part by the cape that features in it, how did you approach the fashion onscreen?