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The glamorous world of fashion week turned its attention to haircare innovation as Shark Beauty celebrated the launch of its highly anticipated FlexFusion multi-styler at the illustrious Palais Galliera. Hosted by Shark Beauty’s global brand ambassador, Chris Appleton, alongside Vogue’s own Beauty Editor, Arden Fanning, the event fused cutting-edge hair technology with the quintessential elegance of Parisian fashion. The glittering evening was a star-studded affair, bringing together beauty icons, fashion insiders, and industry tastemakers, all enamored by the latest in hair transformation.
Upon entering the storied Palais Galliera, guests were greeted with a cocktail reception, where the atmosphere exuded opulence. Hors d’oeuvres and fine wine made their way through the crowd, with chic satellite bars offering curated selections as guests mingled. The space was draped in a luxurious color palette of deep purples, mauves, and black, accented by gold detailing. Matte black décor and velvet textures provided the perfect canvas for the lavish floral arrangements—garden roses, sweet pea, dahlias, and orchids—filling the room with a sensory experience both rich and elegant. Everywhere you looked, the space bloomed with hundreds of exquisite flowers, offering a romantic nod to the spring fashion season while maintaining the modern edge that defines Shark Beauty’s ethos.
At the heart of the event was a striking runway presentation that merged hair artistry with haute fashion. Models strutted in carefully curated looks, their hair styled live by none other than Appleton himself. From sleek, high-gloss finishes to voluminous waves, Appleton proved the FlexFusion to be a must-have for both professionals and beauty enthusiasts alike.
“I’m so excited to be launching the new FlexFusion, because it’s a breakthrough product which combines wet and dry styling,” Appleton explained ahead of his live demo. “You have the styling attachments that combine powerful air with the ceramic plates, so it’s something for everyone, and you can take your hair, amazingly, from wet all the way to dry, and then even have something for touch-up days. But my favorite part is the fact that there’s a different attachment for everyone. Whether you want to create a big glamorous curly do, a sexy blowout, or a very sleek look, there’s something for everyone.”
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For Vogue beauty editor Fanning, the evening was about more than just technology. “Chris is an artist with the kind of star power that is matched only by his actual talent,” she said. “I’m always interested in better living through technology—even better when it’s in beauty.” Fanning, who has worked with Appleton for years, shared how their collaboration began with Vogue stories about his celebrity clients and runway transformations. “It feels like perfect timing that he’s keying his first fashion show in Paris his season. We were just grabbing a matcha outside the Vogue offices recently, talking about the best runway beauty transformations of all time for a story I was writing—he gave the dishiest quotes,” she added, chuckling.
Appleton himself expressed his excitement about being part of fashion week, remarking, “Being in Paris, showcasing some of the trends and latest hairstyles that people have loved, some classics and then a few new ones, and being able to show people in real-time how to take something looking regular and make it runway-ready or red carpet-worthy, by using great products and tools.
The FlexFusion, the evening’s star, promises a new era of haircare, combining advanced airflow technology with flexible styling features to cater to all hair types. “I love FlexFusion because I like diversity—I like to be able to change a look up,” Appleton enthused. “I want a product that can deliver big and bouncy, smooth and sexy, or straight and sleek and polished. And The ceramic plates give you that very polished finish, which a lot of people are desiring these days.”
Appleton’s demonstration underscored how easily the device transitions from blow-drying to curling, offering effortless styling without sacrificing health or shine. “Chris always says that true glamor doesn’t take hours; sometimes it’s just the right attitude and five good minutes,” Fanning added, sharing some of his best advice.
In true fashion week form, the event was a glorious fusion of beauty, cutting-edge technology, and impeccable taste. Shark Beauty’s FlexFusion launch was not just an introduction to a groundbreaking new product, but an unforgettable celebration of the art of hair, hosted in a city where style is paramount.