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In the dynamic pursuit of beauty, cultivating an ideal glow that lasts from morning to night with little fuss can feel like a Sisyphean task that demands an endless (expensive!) onslaught of products. Yet, with a few smart selections of hero products, there is a painless path to achieving a flawless beauty look without great expense. Look no further than e.l.f. Cosmetics, whose lineup of 100 percent vegan and cruelty-free, affordable essentials are meticulously crafted to blend quality with accessibility—and perfectly poised to follow the route in Vogue’s simple five-step guide to an all-day glow.
Naturally, the first step of any morning makeup ritual is to create a canvas that will last until nightfall. Post-cleansing and moisturizing, a good primer is key to ensuring that your beauty look will endure from sunrise past sunset, providing the base for all else that follows. Enter the Power Grip Primer ($10), a translucent gel-based primer formulated with ingredients like niacinamide and rosemary leaf. Unlike many other primers that skew matte, the Power Grip Primer hydrates your skin. It goes on clear, matching all skin tones, and leaves a dewy finish that, when pressed gently into your skin with your fingertips, will last for hours on end.
As far as foundation, many tend to opt for a full coverage that hides all imperfections but can slowly dry out over the course of the day. Thankfully, a stealth booster like the Halo Glow Liquid Filter ($14) can make a world of difference. A makeup and skincare hybrid, the multi-purpose Liquid Filter can be buffed under foundation to leave a soft and luminous glow that diffuses over time. A bit of Liquid Filter, mixed in with your foundation on the back of your hand, can help to soften it—or eschew foundation altogether and wear the Liquid Filter alone for a sheer and ethereal glow. A few highlights along the cheekbones and high points of your face will also catch the light beautifully, adding to the effect. As versatile as all of e.l.f. Cosmetics’ products, the Halo Glow Liquid Filter can be employed in any way you imagine.
To further amp up your morning glow, the Pout Clout Lip Plumping Pen ($8) is a three-in-one lip plumper, gloss, and balm. Infused with blueberry, watermelon, and pomegranate fruit extracts, the easy click pen will deliver an extra wash of sheer color and shine with a fresh cooling sensation that enhances your natural pout before you head out the door.
As the day chugs along, an extra dash of lip color can provide a crucial pick-me-up and quickly revive a fast-fading complexion. A cheeky slick of Glow Reviver Lip Oil ($8)—with its eye-catching shine and nourishing blend of apricot, avocado, jojoba, and pomegranate oils—will more than do the trick, while the minty scent serves as a secondary wake-up call. The non-sticky lip oil comes in six subtle shades of pink, peach, and nude that provide a slight wash of color: Pink Quartz, Honey Talks, Rose Envy, Coral Fixation, Red Delicious, Jam Session, plus the Crystal Clear oil that layers nicely over your favorite lipstick. Slipped easily into your handbag or back pocket, the Glow Reviver Lip Oil is one beauty savior you can quickly turn to throughout the day.
By the time night falls, the smeared mascara beneath your eyes will detract from your complexion, no matter how flawless it may be. A good, long-lasting mascara is essential to maintaining the overall balance, and the Lash XTNDR Mascara ($7) is unlike any other. A clever tubing technology wraps each lash in lightweight tubes of Pitch Black, Soft Black, or Deep Brown that build on each other, resembling the look of lash extensions. Clump, flake, and smudge-resistant, a few strokes of the mascara in the morning will keep your lashes long and lifted, though a few additional passes after sunset will take your look into nighttime. Bonus: the jojoba seed oil in the formula conditions your lashes, then wipes away easily with warm water at the end of the night.
From the perfect morning Power Grip Primer to the ease of the Halo Glow Liquid Filter and Pout Clout Lip Plumping Pen, the midday indulgence of the Glow Reviver Lip Oil, and the dramatic slick of Lash XTNDR Mascara, these affordable products encapsulate the essence of attainable elegance—proving that crafting the ideal, morning to night glow can be as easy as anything.