Chinese New YearWhat luxury’s Chinese New Year campaigns tell us about the marketLuxury gifting makes way for travel in the Lunar New YearAfter New Year: Will China’s luxury spenders shop at home or abroad?What the first Lunar New Year after Covid curbs means for luxuryLuxury fashion brands play it safe for Lunar New YearThe best luxury brand campaigns for Chinese New YearCalvin Klein, Gucci win on WeChat search ahead of Chinese New YearGucci, Loewe tap nostalgia marketing ahead of Chinese New YearCute mice help luxury brands get Chinese New Year rightChinese New Year pays off for ItalyChinese New Year campaigns: What worked and what didn’t