Wellness is on everyone’s mind. The industry, which McKinsey Company reports is currently worth $2 trillion, is continuing to dominate our collective interest. But what does wellness look like in 2026?
As we start to look ahead to next year, the state of wellness is all about growth and expansion. You can expect to find the following in the wellness space: Advancements in longevity (we mean legitimate, science-based ones over viral TikTok moments) and how we approach GLP-1s, traveling with the sole purpose of working out our bodies and/or minds, and adding nutrients to more interesting and fun drink formats.
Below are the six wellness trends experts predict will be huge for 2026. Scroll through to see which ones should be on your radar.
Private Members Club: Wellness Edition
Private clubs have taken over as our proverbial third space. For 2026, these clubs are expanding more than ever into wellness spaces. Jonathan Leary, CEO and founder of Remedy Place, tells Vogue he sees private wellness members clubs becoming the number one destination for milestone celebrations (think birthdays, bachelorette parties, etc.) and personalized wellness programs that focus on more proactive measures of self-care.
But most importantly, Leary says what will really drive people to wellness members clubs is their hunger for a tranquil space away from all the digital noise. “They are the remedy to so many of the challenges we’re facing in the modern world,” he says. “People don’t feel good, and people are lonely. The rise of AI and digital connection is only increasing the need for real, in-person experiences.”
“We are all craving something real,” agrees Alex Feldman, cofounder of wellness members club Saint. “The world has become so digitized and screen-obsessed that the most radical thing now is to actually feel something—to put your feet on real stone or to sit in a cedar-clad room with your phone completely out of reach.”
Saint, a private sauna and ice bath studio opening later this year in New York City, plans to lean more into personalized experiences for clients to give a more luxe private experience. “It is not about socializing and stereotypical wellness practices,” adds Amanda Hensen, cofounder of Saint, “but rather an intentional separation from the chaos of city life and an opportunity to reconnect to our inner stillness.”
The Fitness Travel Boom
From the viral UCPA tennis adult summer camp in Chamonix to the ultimate luxe surf retreat with Surf Synergy Costa Rica, taking a vacation to reset will take on a whole new meaning in 2026 with the rise of fitness travel. According to a recent 2025 wellness report done by McKinsey Company, the demand for in-person services such as boutique fitness classes has gone up in the travel space. The report states that 60% of consumers who traveled for health and wellness treatments in 2024 will continue to do so in future travels, and 30% of those who spent money on such activities would gladly spend more the next year.
“People are very engaged in their wellness journey and do not want to pause it when they travel. Instead, they look for destinations where they can continue to train, recover properly, and learn from experts.” says Abdoulaye Fadiga, founder of wellness resort Champion Spirit Country Club. Fadiga, whose resort offers a wide variety of high-tech wellness treatments and high-intensity sports activities such as boxing, pilates, and padel, finds that travelers today are looking not only to feel better, but to come home with habits they can integrate back into their daily lives.
“These days people see vacations as an opportunity to try out new potential hobbies or develop existing sporting skills, whether it’s taking part in a surf camp, or doing kung fu training with Shaolin monks,” adds Jenny Southan, CEO and founder of Globetrender. “This behavior is fueled by a sense that time needs to be ‘spent well’ when away, and that fitness (especially in a group or team dynamic) creates a sense of achievement during an otherwise unproductive schedule.”
The Rise of Protein Soda and Functional Nutritional Drinks
The functional nutrition space, according to the same McKinsey Company’s wellness trend report, has been expanding and experts point to protein sodas leading the way for 2026. Already viral, protein sodas tick off many boxes for consumers when it comes to function, flavor, and convenience.
“Consumers want performance benefits, like sustained energy, satiety, and muscle recovery, but in formats that feel light, refreshing, and easy to incorporate into daily life,” says Alyssa Williams, category insights manager of food, beverage, and wellness at Spate. Williams goes on to explain that these sodas may offer a lower-calorie option (if you opt for the diet soda) and that sensory carbonated experience that fits with modern wellness.
“Think ‘better-for-you refreshment’ instead of ‘post-gym drink,’” she says. “On social media, protein sodas are trending as part of wellness routines rather than workouts, making them accessible to a much broader audience, from gym-goers to casual wellness seekers.”
Protein isn’t the only nutrient moving beyond traditional drink formats. Williams says to be on the lookout for longevity-focused ingredients such as resveratrol, NMN, and NAD, which has a predicted consumer interest rate of 29.6% year-over-year growth for 2026, to be incorporated into functional drinks as well.
The Growth of Personalized Retreats
Along with fitness activities, McKinsey Company’s wellness report states that more consumers have been seeking wellness retreats in their travel experiences; experts predict that trend will continue to grow into next year—but with a twist. Laura Montesanti, founder of Synergy—The Retreat Show, tells Vogue that 2026 wellness retreats are all about personalization. Instead of a set schedule and activities with no wiggle room, retreats will start to cater to your wants and needs. “Tailoring programs to each individual’s body, mind, and lifestyle ensures results that feel both authentic and lasting,” Montesanti says. “Practitioners are merging holistic and medical approaches, using pre-arrival assessments and health diagnostics to design bespoke journeys.”
Another growing focus for retreats next year will be emotional wellness. She says we’ll be seeing more programs dedicated to burnout recovery, grief, and emotional regulation.
Betting Big on Longevity
Everyone’s favorite buzzword of 2025—longevity—will continue to trend into next year, but experts say there will be a greater focus on the science to back it up. “Longevity will become more medical and measurable,” says Jan Stritzke, MD, medical director at Lanserhof Sylt. “DIY peptide mixes and unregulated antiaging hacks are not the future. Evidence-based therapies (supervised by physicians) are.”
“The goal is not just to increase lifespan but to maximize the years lived in good health and independence,” adds Fernando Carnavali, MD, associate professor of internal medicine at Mount Sinai. “People, including medical providers, will embrace and learn more about this concept.”
Dr. Carnavali points to Mount Sinai’s Institute for Regenerative Medicine for its advancements in geroscience, molecular biology, and medicine to prevent or delay certain diseases and functional decline. Dr. Stritzke adds that sleep will become a bigger core in longevity therapy, and new programs, like Lanserhof’s NeuroSleep, will focus on sleep restoration.
The Expanded Use of GLP-1s
According to Dr. Carnavali, we can expect a major shift in how people use GLP-1s like Ozempic. Right now, the FDA approves GLP-1 use for type 2 diabetes, chronic kidney disease, and the reduced risk of obesity and cardiovascular disease. He says to be on the lookout for further approvals in how consumers are able to use them. Oral formulations of GLP-1 may also be on the horizon for those who want a non-injectable option.
Experts agree that weight management will continue to trend into the new year. But he does encourage people to take a more holistic approach. “The injection-only solution is not good enough for the changes needed to be healthy,” he says.
Have a beauty or wellness trend you’re curious about? We want to know! Send Vogue’s senior beauty and wellness editor an email at beauty@vogue.com.
