The Wimbledon tennis tournament is a place to see and be seen—and for eternal fashion and beauty muse Alexa Chung, apparently it s also the place to debut a new hair color. Just weeks ago at Vogue World, she was the classic brunette shade we ve seen her with for ages—but as of yesterday, she s now gone warmer.
Chung s new dye job is a much more subtle take on the red hair color trend we ve seen since last summer. It s nowhere near Cherry Coke or Cowboy Copper—no, meet Strawberry Bronde. “Bronde," a portmanteau of blonde and brown, is a low-maintenance shade hair color worn by Hailey Bieber, Taylor Swift, Blake Lively, and Chung.
This is a warmer, more spice-inspired take on the bronde shade. For a transformation like this, all you need to do is bump up the warmth with a gloss or all-over demi to get this look. Easy and effortless—just like Chungs style—so it makes sense.
