If ever there were proof that fashion is cyclical—and lucrative—it’s the handbag resale market. Much like the S&P 500, designer handbag values fluctuate with sentiment, scarcity, and celebrity endorsement. This year, that market has behaved less like a steady luxury index and more like a series of bold market swings.
According to new data from The RealReal, Rebag, Vestiaire Collective, and Fashionphile, 2025 has rewritten the hierarchy of investment-worthy handbags. Stalwarts like Hermès and Chanel remain rock-solid, but the field has opened to newcomers—and even a few nostalgic returns. Some classics are cooling (the Birkin’s growth has slowed to a modest 3%, per Vestiaire Collective), while others have exploded (The Row’s Margaux has nearly doubled in value). At the same time, the return of Y2K and early-aughts style has made the Balenciaga City and Chloé Paddington two of the most surprising comeback stories of the year.
The Handbags With the Highest Resale Value, According to Experts:
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The common thread? Provenance and perception. “We continue to see handbags behave like a financial asset class,” notes Kelly McSweeney, senior merchandising manager at The RealReal. “The pieces that perform best tend to balance scarcity, design integrity, and cultural relevance.” The findings from Fashionphile, Rebag, and Vestiaire echo this sentiment: shoppers aren’t just buying to wear—they’re buying to hold.
Below, the 2025 handbags performing best on the resale index—each with its own narrative arc, percentage gain, and collector appeal.
The Row Margaux
The year’s runaway success story. Vestiaire Collective records a 92% increase in resale value, nearly doubling since last year. Minimalism is clearly in its prime: the Margaux’s quiet structure and scarcity (The Row no longer carries the style) have made it one of the most hunted bags in luxury resale. The RealReal calls it “a modern heirloom,” while Rebag and Fashionphile both cite The Row’s craftsmanship and discretion as key to the brand’s sustained growth.
The Row N/S Park Tote
While its sibling the Margaux skyrocketed, The Row’s N/S Park Tote is hardly far behind. Rebag reports 146% value retention, and Fashionphile notes 445% growth in follows year-over-year, positioning it as the minimalist movement’s flagship style. Demand for The Row’s practical shapes shows no sign of slowing—proof that the luxury of understatement has become one of the most profitable plays on the market.
Bottega Veneta Andiamo
Fashionphile data shows follows up 304% year-over-year for Bottega’s structured Andiamo bag, while The RealReal confirms it continues to “sell on average for 90% of retail price.” Under Matthieu Blazy’s creative direction, the bag has transcended mere seasonal hype to become a certified modern classic. Its supple intrecciato weave and utilitarian top-handle shape combine for precisely the kind of recognizable-yet-understated design that sustains long-term value.
Gucci Jackie 1961
Few bags carry heritage quite like Gucci’s Jackie 1961. Once the former First Lady’s favorite and now a fixture of the quiet-luxury revival, its crescent silhouette continues to resonate across generations. According to Vestiaire Collective, the Jackie’s resale value jumped 47% year-over-year, proof that the classics—when reimagined just right—never fall out of fashion.
Hermès Kelly Mini II and Kelly 28
According to Vestiaire Collective, the Kelly 28 saw a 22% resale increase over the past year, while The RealReal reports the Mini Kelly selling for an average of 285% of MSRP, up $2,000 year-over-year. Rebag likewise confirms the Kelly Mini II is 2025’s top-performing handbag, holding 282% of its original retail value. Between limited availability, social media ubiquity, and that unmistakable trapezoidal silhouette, the Kelly continues to outpace nearly every other bag in fashion’s investment category.
Hermès Birkin 25 and Birkin Sellier
Once the undisputed queen of resale, the Birkin has leveled off—but remains an unbeatable benchmark. Vestiaire Collective reports a 3% increase for the Birkin 25, while Rebag lists the Birkin Sellier among its top five, retaining 183% of original value. Demand for larger sizes is rebounding, says McSweeney of The RealReal, with “average selling prices increasing by $900 since last year.” In a market that behaves like Wall Street, the Birkin is your luxury equivalent of a blue-chip stock—stable, prestigious, and perennially liquid.
Chanel Classic Flap
Perennial as pearls, the Chanel Classic (or Timeless) Flap remains one of the most secure performers. Vestiaire Collective shows an 8% year-over-year increase, while The RealReal notes the Chanel Hobo 25 variant sold at 126% of MSRP, with over 80% of units moving within 30 days. Fashionphile confirms that the Double Flap was the site’s most viewed bag among both Gen Z and Millennials—a cross-generational rarity that speaks to its status as both fashion icon and financial asset.
Loewe Puzzle Bag
As Vestiaire Collective notes, the Puzzle bag rose 72% in resale value this year. Fashionphile adds that it “sold 19.7% faster year-over-year,” reflecting the quiet-luxury appetite for craftsmanship and unique geometry. The Puzzle’s modular construction and recognizable fold pattern make it a collectible that balances wearability and investment appeal—a rare double win.
Louis Vuitton Speedy
The most surprising boom of the year, the Speedy is back in full force. Vestiaire Collective reports a 76% increase in resale value, while Fashionphile calls it “Millennials’ most added-to-bag style” and the Top-Shopped Bag of 2025. Its cross-generational appeal—Gen Z collectors and legacy buyers alike—has transformed the Speedy from entry-level purchase to serious resale contender.
Louis Vuitton Favorite Bag
On Rebag, the Favorite ranks among the year’s top performers, commanding 178% of its original retail price. Once overshadowed by the Neverfull, the Favorite has emerged as a cult classic, buoyed by nostalgia and its effortless versatility. Its small crossbody form feels quintessentially of-the-moment: discreet, practical, and easily styled across decades.
Louis Vuitton x Takashi Murakami Bum Bag
Art-meets-luxury continues to pay off. Rebag lists the LV x Murakami High Rise Bum Bag at 142% of original retail, while The RealReal adds that vintage Murakami collaborations are now selling at 90% of MSRP, a remarkable return for a 2000s-era piece. Between its rarity and artistic pedigree, this bag proves the resale market has developed a keen eye for pop-culture provenance.
Goyard Saint Louis Tote
If discretion had a resale value, Goyard would top the list. The Saint Louis Tote saw 400% growth in searches on Fashionphile, was Gen X’s top-purchased bag, and boasts 173% value retention, according to Rebag. Its elusive retail presence and insider status make it the ultimate “if you know, you know” luxury carryall—one that thrives precisely because it refuses to advertise itself.
Balenciaga Le City
Few revivals have been as meteoric. Fashionphile reports 525% year-over-year sales growth, while The RealReal notes a 55% increase in average selling price since last year. The City’s Y2K slouchiness and celebrity-fueled nostalgia (see: campaigns featuring Bella Hadid and Nicole Kidman) have made it this year’s definitive comeback bag—and proof that the indie-sleaze aesthetic is officially an asset class.
Celine Phantom
Once a mid-2010s mainstay, the Celine Phantom is suddenly back on buyers’ radars. Fashionphile cites 576% YoY search growth, and The RealReal observed a 75% increase in sales immediately following Michael Rider’s July 2025 debut collection. It’s the ultimate example of how creative-direction shifts ripple directly into resale: the Philo-era silhouette is now a sought-after piece of fashion history.
Chloé Paddington
In one of the year’s most dramatic surges, The RealReal found the Paddington’s average resale price up 236% year-over-year, rising from roughly $215 to $724. After Chemena Kamali’s fall 2025 runway revival, demand for the handbag skyrocketed as collectors rushed to source the original padlock style. A reminder that nostalgia—especially early-aughts nostalgia—translates directly to profit.
Fendi Spy Bag
Two decades after its debut, the Fendi Spy is once again a collector’s item. Reintroduced on the fall/winter 2025 runway, the style’s average selling price has climbed 30% since January, according to The RealReal. The comeback confirms what resale experts have long said: when heritage houses mine their archives, the secondhand market follows suit—fast.
Christian Dior Lady Dior
A fixture on nearly every resale ranking, the Lady Dior rose 9% year-over-year, according to Vestiaire Collective, and continues to perform steadily across Fashionphile’s and Rebag’s top-ten lists. Its architectural shape, royal associations, and wide generational reach make it one of the few handbags that functions as both heirloom and currency.
