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At first glance, it’s not particularly exciting to look at. That is, until you apply it. Then the reaction is definitely “wow.” First, it brightens the face instantly. And, second, it looks good with just about every kind of makeup look. We’re talking about the beauty trend TikTok influencers have been calling “beige blush”—and it’s so flattering you might just want to make it the newest addition to your makeup bag, too.
What is beige blush?
As opposed to bright pink, coral, or the recently trendy lilacs, “beige” blush is not particularly pigmented or saturated. It’s really just a neutral, brown-pink color that’s slightly brighter and darker than your natural skin tone. In the package, it might even look a bit bland—so much so that, on TikTok, some have taken to calling it “sad beige blush.”
As with so many of the best beauty products, however, everything changes when you apply it and discover how it highlights your cheeks in the most natural way. It’s discreet. Sophisticated, even. Available in a range of depths for different skin tones and in the form of powders and creams in matte or satin, it adds just enough color to help you appear polished without looking overdone. Since it’s super natural looking, it’s also almost impossible to apply too much or get it wrong.
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A blush for everyone
Longtime fans of beige blush know that the seemingly boring shade is the secret to flawless makeup. It’s also extremely versatile—it can be blended all over the face to sculpt and emphasize your features or applied just to the cheekbones for an instant lift. Cream formulas can even be applied to the lips for a neutral, contoured look. Consider it the ultimate 3-in-1.
Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright lipstick or a smoky eye. The whole point is that it blends in and doesn’t detract, it merely enhances what you have.
Which shade of beige blush to choose
The ideal “sad beige blush” should be perfectly balanced between pink and brown, and desaturated enough to enhance the complexion without appearing too obvious or dark. Think of it a bit like a really natural bronzer combined with a subtle blush—just a teeny-bit brighter and darker than your natural skin tone. Warmer skin tones may want to choose a peach-ish shade, while cooler tones can go slightly more pink.
The viral trend you’ll actually use
As we all know, the internet is often quick to go into a frenzy when a “new” product or trend hits the shelves. Pomegranate blush, for example, or tortoiseshell nails. While sometimes these trends can be intimidating or tricky, that isn’t the case this time around. Beige blush is so easy to use and versatile, it can definitely be considered a go-to for daily (or nightly) wear.
