Toasty Makeup Is the Trend To Warm up to This Fall

Emily Ratajkowski  2024 LACMA ArtFilm Gala  Arrivals Toasty Makeup
Photo: Getty Images

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As summer slides into fall, we’re doing our seasonal wardrobe switch-over and swapping out our flip-flops for leaf-kicking boots. But what about your makeup? Enter, toasty makeup.

Between the sun-kissed radiance of the summer months and the caramelized softness coming into the autumnal season, this is a trending look that plays on your warm shades. You instantly warm the complexion for a sophisticated back-to-school glow, but with a sultry vibe for those darker evenings. Think sheer skin tints and bronzy pink blush, careful contouring, and caramel-shaded lips. Already, everyone from Emily Ratajkowski to Hailey Bieber and Tyla look to be a fan of the aesthetic. So here’s how to warm up to this season’s biggest makeup trend.

What does ‘Toasty Makeup’ look like?

Over on TikTok, toasty makeup is this season’s glam du jour. Using a colorimetry of brown, copper and orange tones, this beauty makeover is inspired by the gourmand shades of a toasted bread and caramel. The "toasted" effect from this tonal uniformity instantly brings a soft warmth to the face, without appearing artificial.

The result? A harmony of velvety browns and dark roast honey tones. The complexion is light and dewy, with light bases that let the skin breathe—consider applying your base with your fingers to really melt it in. The bronzy effect comes from the added sculpting touches after.

On the cheekbones, a peach or apricot blush diffuses a feel of radiance, giving the illusion of a summer freshness, with a smattering of sunburn-style blush across the bridge of the nose. With a highlight applied on the peaks of the face, subtle touches of champagne or gold catch the light in all of the right places. On the eyes, shadows come in shades of caramel, bronze, and smoky brown, applied in a halo across the lid to create a vaporous color. (You can achieve that by applying product lightly with the tip of your finger, or a super soft brush swept delicately across the lid crease). And finally, lips come in nude shades of honey, terracotta, or soft rose, with a glossy finish.

The finished look should feel luminous, sensual, and sun-kissed. It captures the spirit of an infinite summer, even at the start of the new school year.

Toasty makeup inspirations

Tyla The South African singer sports a perfect example of toasty makeup, with her luminous complexion, iridescent eyelids, and warm rosy blush applied to the apples of her cheeks.

2024 MTV Video Music Awards  Arrivals Tyla
Photo: Getty Images
Kendall Jenner

The model often leans on soft, velvety shades, with a darker caramel lip liner and expertly applied highlight on her cupid’s bow, the tip and bridge of her nose to catch the light.

Kendall Jenner 2023 Vanity Fair Oscar After Party Arrivals
Photo: Getty Images
Emma Stone

Proving that toasty makeup can work on more fair, English Rose-esque complexions too, Emma Stone focuses the look on her taupe-lined lips and a subtle flush of blush.

Emma Stone
Photo: Getty Images
Hailey Bieber

An expert in her field, any pap shots or IG shares the Rhode founder drops are a masterclass in toasty makeup: glossy lips and dusty pink lip liner focused on her cupid’s bow and under the base of her bottom lip for dimension, a sun-kissed complexion, and soft bronze contour—ten-fold glow.

Hailey Bieber
Photo: Getty Images

All the products you need to do the Toasty Makeup look:

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Rhode

Pocket Blush in Toasted Teddy

Image may contain: Head, Person, Face, Smoke Pipe, Cream, Dessert, Food, and Ice Cream

Jones Road

Miracle Balm in Pinky Bronze

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e.l.f.

Camo Liquid Blush in Bronze Bombsell

MAC Cosmetics

Glow Play Cushiony Blush in Pinch of Marrakesh

Chanel

Joues Contraste Powder Blush in Brun Rouge

Summer Fridays

Blush Butter Balm in Toasted Terracotta

Ilia

Soft Focus Blurring Blush in Wonder

Merit

Flush Balm in Bespoke