The truth is the best beauty products change continually—and frequently. What we loved last year is replaced by some new arrival, that classic you forgot about, or that thing that’s majorly popular on the other side of the world. The speed at which we are discovering beauty is swift—and don’t we know it! Vogue’s beauty team, between here and London, tests a lot of products each week.
Vogue’s Favorite Beauty Products of 2025
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With 2025 soon coming to an end, we’re reflecting on the beauty products that got us through the year so far. For starters, both senior beauty and wellness editor Margaux Anbouba and senior beauty shopping writer Ellie Davis have been quite taken by the new Shark FacialPro since their first trial. Both liken it to a Hydrafacial, apt to suck all the gunk out of your pores. Beauty editor at large Arden Fanning Andrews, on the other hand, has developed an appreciation for Omi’s hair growth gummies, which she thinks might be the cause of her new baby hairs and quickly growing-out bob.
Below, all these and more beauty finds (both new or old!) that have been truly game-changing for our Vogue beauty editors. From high-tech gadgets to newfound signatures, read on to discover our picks.
In This Story
- Best Skin-Care Products
- Best Beauty Tools
- Best Makeup Products
- Best Hair-Care Products
- Best Body-Care Products
- Best Perfumes and Colognes
- Best Wellness Products
Best Skin-Care Products
Dermalogica Pro-Collagen Banking Serum
I have been seriously impressed with the cumulative results of this serum. Having seen the results of the clinical trials at the launch (collagen preservation; firmer cheeks and jawline; a more hydrated, plumper-looking complexion), I committed to using it morning and night to see if it would work for me. One month later, I would say I concur with all the aforementioned. If you’re looking for a new serum to switch up your spring skin-care routine, you’re looking at it. —Jessica Diner, European beauty and wellness director
La Mer Crème de la Mer Moisturizer
For a long time, I rolled my eyes when people would extol the benefits of La Mer’s most famous cream. Surely it can’t be as good as all of its praise would suggest? Well, it is, and this year I have been utterly humbled by the way it’s nurtured and reinvigorated my skin. Ultra-cocooning and thick (it takes a few well-intentioned rubs to spread it around your face), I use it morning and night—largely for the calming, restorative, glowy-without-looking-shiny result. —Morgan Fargo, beauty and wellness editor
Sulwhasoo Gentle Cleansing Oil
I’d argue Sulwhasoo’s Gentle Cleansing Oil is my favorite facial cleanser of all time. Suited for oily to dry skin types alike, this transforms from a plush oil into a soft foam that washes away dirt and impurities. It’s an excellent makeup remover or first step in a double cleanse; expect skin to feel soft and nourished after each use. —Kiana Murden, senior beauty shopping writer
Allies of Skin Copper Tripeptide Ectoin Advanced Repair Serum
Hyperpigmentation is my constant companion. Blemish? Dark mark. Bug bite? Dark mark. Blind pimple that never breaks through the skin but causes undue chaos below? You already know. This serum has flattened and faded two particularly difficult dark spots in a matter of weeks, repairing the damaged skin and nixing any dryness or flakiness. —M.F.
Beauty of Joseon Glow Serum
I do not know what I did before testing Beauty of Joseon’s Glow Serum. Finally, I have an elixir that keeps my acne at bay without removing my natural oils, via a blend of 60% propolis extract, 2% niacinamide, and 0.5% BHA. These are whipped into a viscous, hydrating serum that my skin drinks up in seconds. I like to layer this K-beauty formula with a milky toner to lock in the moisture day or night. —K.M.
Clearstem Golden Hour Watermelon Barrier Oil
I only use a face oil when my skin is particularly parched, say after a treatment or during harsh weather. Clearstem’s Watermelon Barrier Oil is acne-safe, noncomedogenic, and fragrance-free. To date, it has never clogged my pores and gets my skin from sandpaper to supple overnight. —Concetta Ciarlo, beauty commerce writer
Bioeffect EGF Essence
I just used a whole bottle of Bioeffect EGF Essence, part of their growth-factor line that Vogue editors love, and plan to use another! I splash it directly on my skin in the morning to refresh as a first step, and it’s just the right amount of slip to start the day (and works under makeup without pilling!). —Arden Fanning Andrews, beauty editor at large
U Beauty The Return Eye Concentrate
A Japanese facialist told me I have dryness around my orbital bone, and I have been on the hunt for a hydrating eye cream ever since. U Beauty to the rescue! The formula whips hyaluronic acid, beta-glucan, peptides, and marine plankton extract together into a silky, rich cream that not only moisturizes but addresses fine lines, dark circles, and puffiness with consistent use. My skin loves this stuff! —K.M.
Chanel No. 1 de Chanel Cream
I recently got a laser for the first time, and this was the moisturizer that brought me back from the brink of scabby. Packed with red camellia extract, camellia japonica flower water, and shea butter, it’s so light and refreshing it feels like almost nothing on the skin but magically and powerfully hydrates and soothes—really, the best of both worlds. —Margaux Anbouba, senior beauty and wellness editor
La Prairie Skin Caviar The Mist
Do not sleep on the benefits of face mists—especially when they come as potent as La Prairie’s. Housed in a vanity-worthy cobalt blue bottle is a treasured elixir that energizes and smooths skin instantly. Powered by the brand’s Caviar Hydroessence and Micro-Nutrients, this comes out as a super-fine mist that spritzes evenly onto the skin, leaving it feeling hydrated and balanced. The best part? Skin is not left overly dewy but refreshed, radiant, and glowing without excess shine. I like to use it at every step of my routine: before bed, as a toner before serums and moisturizers, or for a pick-me-up throughout the day. At 1.7 ounces, it fits seamlessly in my carry-on. —K.M.
Ilia The Base Face Milk
A K-beauty favorite, the milky toner is taking Western routines by storm—mine included. Truthfully, I do not go a day without slathering on one, sandwiched between active ingredients like vitamin C or retinoids to nourish, moisturize, hydrate, and soothe. Ilia’s face milk is in constant rotation. Lightweight and suited for sensitive skin, it’s packed with all the good skin-barrier strengtheners: ceramides, beta-glucan, magnesium, zinc, and copper. —K.M.
Violette_FR Balm Amour Nourishing Lip Treatment
It might seem like a faux pas to choose a transparent lip balm in the face of all of the incredible, colorful, eye-catching makeup that comes across the Vogue beauty desks, but this lip balm isn’t like one you know. The cool-tipped, smooth, buttery balm has kept my lips happy, cushioned, and plump since it launched in July. A blend of peptides and phyto-collagen (that’s plant-derived collagen, to the layperson), it feels like a barrier treatment squidged into a lip-gloss packet. I’ve used it down to the last drop, and the one I wrestle out after that, and—well, you get it. —M.F.
Yon-Ka Phytoaromatic Treatment Mist
Every time I spritz Yon-Ka Phytoaromatic Treatment Mist onto my face while I’m at my desk, someone mentions how they love the scent and want one too! It’s really fun to share and feels like a little spa breeze when I’m on deadline! —A.F.A.
Best Beauty Tools
Shark FacialPro Glow
I want to be into beauty tools, but I just can’t seem to work them into my routine. But the results from using the Shark FacialPro Glow just once have me obsessed. It’s an at-home version of the Hydrafacial device (easily one of the best facials you can get before any big event!) that sucks out each and every clogged pore on my face like a tiny vacuum, including the actually impossible-to-remove, unsightly bumps on my chin. I couldn’t believe how soft my skin felt for days after and how glowing it was too. —M.A.
For me, it’s not just about the results of the Shark FacialPro, although I love how clean and soft my skin feels after using the Hydrafacial–esque tool; I actually love the process too. It’s so satisfying to use the suction gadget and even more so to see the contents of the waste tank. —Ellie Davis, senior beauty shopping writer
Dyson Supersonic R
My gripe with the previous iterations of the Supersonic was the time it took to blow-dry my fine hair. I don’t have that much of it, so it should be quick, right? Well, to minimize heat damage, the brand uses high-velocity air. The Supersonic R means you don’t have to choose between speed and thermal impact with its high-powered performance that dries my entire head of hair in four minutes, and it’s so thin and lightweight. —E.D.
Best Makeup Products
Tarte Colored Clay CC Undereye Corrector
I am rarely tempted by viral TikTok products, but the sorry state of my undereyes (dark, puffy, depressed) had me wondering if Tarte’s color corrector could actually be as good as everybody raves. For the first time in my life, I find myself wearing undereye concealer every day! The difference is incredible; I look awake, alert, and perky, even when I don’t feel it. —M.A.
Victoria Beckham Beauty Satin Kajal Liner
I am back into eyeliner. The creamy formula from Victoria Beckham cannot be beat. It smudges at first, if that’s what you want it to do (and comes with a fab little tool to do it on the opposite end), but once it’s set after a few seconds of application, it stays all day. Plus, the colors—black with silver glitter! dark teal! shimmery latte!—are perfect. —M.A.
Rhode Pocket Blush
Did Rhode bring back the blush stick for good? It certainly makes a strong case for keeping a creamy solid pigment in your pocket. Available in six shades—Toasted Teddy for blonzing and Sleepy Girl for a soft mauve are the most popular—Hailey Bieber’s blush delivers modern color pigments for the eyes, lips, and cheeks that blend like a dream. I’ve been obsessed with them from the start. —K.M.
Danessa Myricks Yummy Skin Lift Flex Concealer
I’ve always been a fan of Danessa Myricks (the makeup artist and the brand), but I became something of a devotee watching fellow makeup artist Sir John work with her line backstage at Sergio Hudson’s fall 2024 show. Seeing the way he beautifully painted models’ faces with an assortment of pigments into a dreamy, skin-like finish inspired me to test every single piece from Myricks’s collection. The latest launch, however, has my heart captured at the moment. Depending on the day, I toy between hydrating and blurring concealers, but Yummy Skin Lift Flex pairs the best of both. When blended out with a brush, sponge, or fingers, this lightweight concealer offers medium-to-full coverage—applying weightlessly for a natural, skin-like finish. Meanwhile, the featured caffeine, centella asiatica, and plant extracts improve skin’s moisture levels and alleviate puffiness for a better-looking complexion over time. —K.M.
Westman Atelier Face Trace Contour Stick
My biggest makeup pet peeve is extra-warm contour sticks that might as well be bronzers. The solution has been Westman Atelier’s contour stick in Biscuit because of its ashy base, which mimics natural face contour. —C.C.
Clarins Lip Comfort Oil
In my mind, the perfect lip product must be three things: hydrating, fun to apply, and lightly pigmented. Clarins’s lip oils tick every box, and I can’t leave the house without throwing one into my handbag. Packed with plant oils, including organic sweetbriar and jojoba, it can even be used as a nourishing lip mask. —Ranyechi Udemezue, associate beauty and wellness writer
Velour x CGonzalez Beauty Self-Stick Lash Clusters
Sabrina Carpenter’s go-to makeup artist recently graced my face with her magic touch. Aside from my blush never looking better, her recent collab with Velour lashes has made the application of falsies so easy (even for my shaky hands). Goodbye, unsightly lash glue—we don’t even need you anymore! I curl my lashes, swipe a light layer of mascara on, then pop on two clusters right on the outer corner of my eye, underneath my natural lashes. With one gentle squeeze of a tweezer or lash applicator, they’re secured in place all day and look completely, utterly natural. —C.C.
Chanel Sublimage Le Correcteur Yeux
This Chanel concealer was love at first use—well, sight, really, if you consider the chic packaging (a sentiment that applies to all of the brand’s refillable Sublimage collection). Packaging aside, this is one of the creamiest, richest concealers I’ve ever tried. I often liken it to a face cream, the way it lies on and blends into skin. It offers surprisingly medium coverage with a pea-size amount of product—perfect for covering up dark circles. —K.M.
Refy Lip Sculpt
Consider me the princess of polarizing beauty opinions, because I gravitate toward products that evoke strong reactions in the court of social media opinion. For starters, there is no lip liner I love more than Refy’s Lip Sculpt. I’ve worn it through some of the longest work days, the messiest pastas, and many glasses of water. Rather than wearing off entirely, it gently fades (and that’s after a lot of stress tests). —C.C.
Pat McGrath Labs Dramatique Mega Lip Pencil
At Vogue World Paris, the looks backstage—the vision of makeup marvel Pat McGrath—were serving major drama. But it was this lip pencil, shade matched for me by McGrath herself, that left a lasting impression (quite literally): Mauvemoiselle, the perfect shade of mauve that enhances the natural purple tones in the lips. The pigment did not budge the entire day—even in the sweltering Paris heat. It’s a keeper. —J.D
Prada Beauty Reveal Skin-Optimizing Refillable Soft Matte Foundation
I didn’t think the world needed another foundation—even if it came in glamorous metallic packaging—but Prada’s high-performing formula had me making room in my makeup bag. It’s one of the lightest formulas I’ve ever used, which makes the coverage payoff (somewhere between light and medium) so incredibly impressive. And the stay-all-day effect, which controls my shiny forehead but always looks skin-like, means I look good from morning meeting to evening face wash. —M.A.
Fara Homidi Smudge Contour Lip Pencil
Fara Homidi’s line is unquestionably my most asked-about product of the year. The packaging is so beautiful that it’s always the first thing our art team asks to try in the offices. Her Smudge Contour Lip Pencil includes my favorite item: her powder blue pencil sharpener! I use it for everything, not just her liners; it cheers me every time I see it. —A.F.A.
Nars Afterglow Liquid Blush
My blusher obsession knows no bounds, and this is my current favorite. A sheer, ever-so-slightly shimmery peach liquid texture, it can be built to the blush intensity required, and the large doe-foot applicator makes it a dream to apply. Consider this your spring flush in a tube. —J.D.
Guerlain Météorites Setting Finishing Pearls of Powder
My biggest secret right now is Guerlain’s Météorites! They’re these perfect powder pearls that I dust on my face every day (and in every color!). The pearls are reimagined from the original formula that first launched in the ’80s. It looks like perfect glass skin; people think I’m not wearing makeup! —A.F.A.
Jones Road Just Enough Tinted Moisturizer
It’s safe to say I’m incredibly obsessed with Jones Road’s tinted moisturizer; it’s my go-to daily complexion product. Let me wax poetic on the many reasons I love it: It’s so lightweight I forget I’m wearing anything at all, and it’s nongreasy, hydrating, and actually completely noncomedogenic. —C.C.
Too Faced Better Than Sex Volumizing Mascara
I’ve recently converted to brown mascara, and this dark chocolate shade is perfect for brunettes. The formula is basically the greatest push-up bra for my lazy lashes, and it lasts all day long—perfect for sweaty summer nights. —M.A.
Kulfi Lip Snack Glossing Lip Balm
It is impossible to decide which Kulfi Lip Snack flavor I love more: Watermelon Sherbet is lip-smacking gorgeous, but Chai has a lovely and flattering warm beige tint. I am completely obsessed. —E.D.
Saie Dew Blush
Saie’s liquid blush is my all-time favorite. It checks the boxes for lasting pigment, easily blended texture, and non-pore-clogging ingredients. My favorite shade for everyday is Lady, a perfectly nude mauve. —C.C.
Makeup by Mario SurrealSkin Natural Finish Foundation
Besides complaining about being cold, not wearing foundation was one of my trademark characteristics. (What fun I must be at parties!) Makeup by Mario’s new SurrealSkin Natural Finish Foundation has made me a foundation believer (and wearer) for the first time in five years. Gel-like and smooshy—meaning it doesn’t dry down immediately and you have time actually to spread it to the areas you want—it gives brightness to my undereye area, corrects tone on my speckled jaw, and overall fakes the appearance of sleeping nine hours a night. I wear a mix of shades 14 0 and 15 N, blending the two together on a little plastic palette and stippling on with a small brush first before going in with something large and fluffy. A sweep of By Terry’s Tea to Tan Blusher in Brick Beach, and I am set for success—or at least a good selfie. —M.F.
Best Hair-Care Products
Vegamour Gro Hair Serum
To know me is to know my love for hair serums runs deep. Since using them, my hair has grown longer, stronger, and denser just by applying a few drops to my scalp at least four times per week. Of the ones I have on hand, I always reach for this one. Powered by plant exosomes, peptides, mung bean, and red clover, this penetrates the follicles while calming and nourishing the scalp for improved hair health. Who would’ve thought such a gentle serum could be so powerful? —K.M.
Ouai Hair Gloss
Feeling like your hair has lost its luster or shine? Or are you due a haircut but just haven’t quite found the time to get around to it? In one pea-size drop (or two pea-size drops for thicker or textured hair), the Ouai Hair Gloss smooths and adds instant bounce and shine. Think of it like a weightless, undetectable topcoat for your hair. —J.D.
L’Ange Le Duo Standard 360° Airflow Styler
I recently chopped my waist-length Cher hair to a short French bob, which led me to realize you need specific hair tools for short hair. Who knew? L’ange’s Le Duo Standard 360 Airflow Styler helps me fake a bouncy blowout because the barrel is small enough to capture even my shortest pieces of hair. Plus, because it also doubles as a straightener and has tiny air vents to cool down curls, I’m not at risk of constantly burning myself. —C.C.
Color Wow Extra Strength Dream Coat Anti-Frizz Treatment
Ever since getting a Brazilian blowout—a take on a keratin treatment—I’ve been rocking my hair silky straight for the last few months. Typically prone to frizziness and puffiness the moment there’s a whiff of humidity in the air, Color Wow’s Extra Strength Dream Coat spray maintains sleekness like no other—a necessity to keep my hair shiny and smooth until my next wash day. —K.M.
La Bronne Bosse N.03 The Essential Soft Hair Brush
I was agnostic about hair brushes until I tried this one. The combination bristles feel amazing on my scalp (like the best head scratch ever) while also smoothing my incredibly frizzy hair. Plus, the design is so pretty. I’m now becoming a 100-strokes-a-day girl. —M.A.
Color Wow Insta-Wow Advanced Dry Shampoo Spray
Dry shampoos of old didn’t feel great in the strands once applied, but Color Wow’s advanced formulation sprays clear, brings texture, and works double duty as a hairspray, all while leaving hair with a seminatural feel. It locks the style in place and does not budge. I love a multitasker. —E.D.
Chris McMillan The Glassy Smooth Blowdry Spray for Frizz
Frizzy-haired girls, unite. This blow-dry spray from celebrity hairstylist Chris McMillan is what you need. It’s gently scented, light as air, and will give you the sleekest blowout you’ve ever had—without having to forfeit hair holding a curl during styling. I’m annoyed when I don’t have this product on hand; that’s how big a difference it makes in the result. —M.A.
Best Body-Care Products
Tronque Triple Active Body Milk
Tronque’s Triple Active Body Milk was love at first use. Clearly, I have a penchant for milky skincare! This lotion glides onto skin like nothing else I’ve tried, delivering exceptional moisture without feeling too heavy on the skin—excellent to wear while trotting around on sunny, humid days—not to mention it’s packed with caffeine, arnica, green-tea extract, and hyaluronic acid to improve skin’s texture, tone, and laxity. And for the fragrance buffs, it smells of bergamot, sweet orange, and gaiac wood. Yum! —K.M.
Topicals Like Butter Moisturizer
At the risk of sounding terribly juvenile, I find moisturizing my entire body to be so boring and time-consuming. Now, that doesn’t mean I don’t do it; I moisturize after showers regularly. Topicals is a brand that I love with my whole heart, and I consistently enjoy their launches. The Like Butter mist is one of my favorite products in existence because not only is it a fabulous moisturizer, it’s so quick to apply. If you want someone to touch your arm and exclaim that your skin is so soft, purchase this. —C.C.
Nécessaire The Deodorant
I’d never found a natural deodorant I enjoyed until I met Nécessaire’s latest launch. Rather than gritty-textured baking powder, it’s formulated with mandelic acid (a natural fix for body odor, hyperpigmentation, and ingrown hairs) for a glide-on gel texture that applies smoothly, dries fast, and never clumps like your average paste deo. —C.C.
Kopari Sun Shield Body Glow
I was once walking down the street in Fort Greene when someone asked me for the secret to my glowing skin. Glancing down at my gleaming décolletage, I recalled massaging on a few drops of Kopari’s Sun Shield in lieu of a body sunscreen. While the SPF 50 does an excellent job at shielding against UVA and UVB rays, I gravitate toward it because it feels lightweight and nongreasy on the skin and leaves an eye-catching glisten. I’ve been using the gold shade, but think I’ll try the amber hue next. —K.M.
Cyklar 10% Glycolic Acid Exfoliating Body Spray
Kiana is really soft, like, ridiculously so. She told me she uses this spray, so I got it. Now I’m really soft too. That’s thanks to 10% glycolic acid, an alpha hydroxy acid known to improve skin texture and tone, plus glycerin, peptides, and pomegranate enzymes for additional skin-loving benefits. —M.A.
Best Wellness Products
Omi Hair Growth Peptide Gummies
I am wondering if all the sweet baby hairs popping out of my head are thanks to the Omi Hair Growth Peptides gummies I’ve been eating every night! They’re so tasty I never forget to skip a day, and my bob can nearly touch my shoulders now. —A.F.A.
Love Wellness Bye Bye Bloat Lymphatic Massage Roller
I’ve been dry brushing for a decade, so I’m always looking to branch out and try something new to get my body moving. This handheld device has cool (as in cold, but also cool-looking) cryo-balls that revolve as you roll it across your skin. You can really feel it stimulating your system, and it’s a nice treat for your skin too. I actually like to do it once I have body oil on to help it absorb. —M.A.
Elysium Basis NAD+ Supplement for Cellular Aging
I’m very into the possibilities for NAD+ supplements (even as the studies are still rolling in!) and just started taking Elysium. I’ll report back with how hot I feel throughout 2025! —A.F.A.
Vida Glow Skin + Energy Supplements
I find it challenging to be consistent with taking supplements, especially collagen (which, more often than not, has an unpleasant fishy taste). But that is not the case with Vida Glow’s new Skin + Energy formula, which has a tasty green-apple flavor. Plus the liquid consistency optimizes absorption. —E.D.
HigherDose Infrared Sauna Blanket V4
Four evenings a week, I like to make a warm, magnesium-imbued drink (my husband and I are obsessed with WelleCo’s The Evening Elixir, which is essentially a delicious, magnesium-rich hot chocolate) and spend some quality time with my sauna blanket. Because, unlike the Hollywood lot, I’m unlikely ever to build my own at-home sauna. This gives me the ability to reap the benefits of them—better sleep, improved blood flow, reduced inflammation—from my spare room. Rain, wind, sun, or snow, you’ll find me gently schvitzing away with the dial turned to seven or eight, letting go of the day, unwanted toxins, and an impressive amount of perspiration. —M.F.
Best Fragrances
Parfums de Marly Delina Eau de Parfum
I have been on a bit of a Delina kick lately. It’s the ultimate girly, feminine scent. A little floral, a lot sweet—without being overpowering in either domain—this is the kind of perfume that pulls people in, whether you’re frolicking with friends or headed on a date. Who knew damask rose, lily of the valley, peony, rhubarb, lychee, and vanilla were the perfect pairing? —K.M.
D.S. Durga Debaser Eau de Parfum
I don’t make a habit of speaking in hyperbole, so trust me when I say that I’ve never received as many compliments on a perfume as I have on Debaser. A green, sweet, smooth scent, it’s lush and verdant and settles into the skin with a creamy coconut-like dry down. I’ve used it to the very last drop. —M.F.
Rabanne Million Gold for Her Eau de Parfum
This is the scent everybody in the office asks to borrow before running out the door to an important event. It’s floral but not overly bold or feminine, cut with a mineral-y musk that makes it universally appealing to both my boldest-dressed Vogue Runway colleagues and my cool, low-key culture editor. —M.A.
Ex Nihilo Blue Talisman Eau de Parfum
This is my “people stop me on the street” scent. Ginger, musk, and amber make this a big, powerful scent, but the notes of orange blossom and pear make it juicy and fun. Everybody goes in for a second hug when I’m wearing it. —M.A.
Escentric Molecules Escentric 02 Eau de Toilette
Love at first spritz: This fragrance is everything I love about layered, fresh scents, all in one bottle. Infused with jasmine bud, mandarin, and bergamot, it’s delightfully crisp and comes in a supersleek bottle—wonderful for when you’re on the go. —R.U.
Loewe Un Paseo Por Madrid Prado
There’s something happening with chamomile this year (you heard it here first!), and Loewe’s Prado scent captures it as a fragrance note in an interesting way with a little sage here and a little herbaceousness there. I was having coffee with their team when someone pulled it out of their bag as their personal fragrance, and I was instantly influenced! —A.F.A.
How We Tested
When we test and review a product, we take a holistic approach to deliver well-rounded product recommendations. First, we lean on Vogue’s vast network of experts, from board-certified dermatologists to celebrity estheticians, to gain professional acumen on the industry’s standout products—ones these specialists would actually use on their clients. We pair their expertise with our editorial best practices to curate the thoughtful edits you read on our site.
When it comes to the best beauty products, we selected them by opening our vanities, revisiting our makeup bags, and sifting through our shelves in the Vogue beauty closet to identify the products we most love. The items chosen here were selected based on the following characteristics: ingredients, texture, finish, and efficacy—pairing our own personal tests of each formula with expert guidance and reviewer insights to determine which we would recommend to you.












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