9 Direct-to-Consumer Cookware Brands to Know (And What to Buy From Them)

direct to consumer cookware Caraway
Photo: Courtesy of Caraway

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The best cookware sets aren’t just about utility, but consider design, storage solutions, and, importantly, pieces that are non-toxic, safe, and easy to use. Maybe you’ve tried all the meal kits and landed on your favorite, or perhaps you’ve raised your hand to host a holiday meal this year—whatever the case, now’s a good moment to overhaul your clunky, mismatched, and possibly even toxic cookware. Perfect timing; there are so many stylish and practical direct-to-consumer labels to pick from these days. Here, nine of the best cookware brands redefining what it means to cook at home.

direct to consumer cookware Caraway
Photo: Courtesy of Caraway 

Caraway

When founder Jordan Nathan set out to launch Caraway, creating a cookware set that was non-toxic (ie free from Teflon) was at the top of his list. The full six-piece Caraway non-stick set is ceramic coated, so it won’t release harmful chemicals if it overheats. And it’s available in five elegant shades, such as sage and “perracotta” (a blend between pink and terracotta). Though we think it’s pretty enough to show off on your kitchen’s open shelving, the set does come with magnetic pan racks and a canvas lid holder for optimal cabinet organization.

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Caraway Cookware Cabinet Organizer Set

Caraway Cookware Cabinet Organizer Set

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Caraway sauté pan

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Caraway Cookware Cabinet Organizer Set

direct to consumer cookware Equal Parts
Photo: Courtesy of Our Place 

Our Place

The Always pan by Our Place is a real workhorse, doing the job of eight traditional cookware pieces–ideal for a cozy kitchen without an abundance of storage. The ceramic-coated, non-stick, non-toxic skillet is offered in a pinkish hue (“spice”), gray (“steam”), and black (“char”), and comes with a steamer basket and an acacia wood spatula that nestles into a genius little nook in the pan’s handle. Fry, steam, or sauté the day away.

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Our Place Dinner for 4

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Our Place Always pan

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Our Place drinking glasses

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Our Place main plates

Made In 

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Photo: Courtesy of Made In

For premium stainless steel cookware made in the USA, look no further. Available in a variety of sets from 6-piece cookware bundles for those with smaller kitchens to 14-piece “Executive Chef” sets and luxurious options made of copper— there is something for every kind of cook. Beyond cookware, add to your cart Made In’s signature bakeware, dinner plates, and wine glasses too.

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Made In the Copper set

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Made In the Starter set

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Made In blue Carbon Steel sets

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Made In Tabletop set

Smeg

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Photo: Courtesy of Smeg/Piermichele Borraccia

The retro-style Italian kitchenware label has finally launched its first cookware line. Retaining its Italian roots, each piece is made in Italy and designed in collaboration with Raffaella Mangiarotti and Matteo Bazzicalupo of Milan-based studio deepdesign. The new collection offers a variety of frying pans, a wok, deep sauté pan, and two casserole dishes in three shades, matte white, black, and red. Now, you can easily match your favorite Smeg kettle or toaster to your cookware too. Even better news? The line is 100 percent dishwasher safe, making cleanup a breeze.

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Smeg 11-inch nonstick frying pan

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Smeg 50s retro-style casserole dish

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Smeg 50s retro-style 11-inch pan

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Smeg 12-inch nonstick wok

direct to consumer cookware Great Jones
Photo: Courtesy of Great Jones 

Great Jones

Vividly hued pots and pans (think: mustard yellow, macaron pink) and the perfect dutch oven are just a couple things that made Great Jones a smashing success upon their initial launch in 2018. Now, the BFF duo of Sierra Tishgart and Maddy Moelis behind the cult-favorite brand are expanding their kitchenware portfolio with a new addition: Holy Sheet. The cheekily named piece is a half-sheet baking pan in a brilliant shade of cobalt blue—which will definitely come in handy when we head into peak holiday cookie season.

Great Jones Family Style

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Great Jones The Dutchess

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Great Jones Deep Cut

Great Jones hot dish

direct to consumer cookware Material
Photo: Courtesy of Material 

Material

A 10.5-inch pan with a shimmery green non-stick coating is probably the hero piece from ultra-modern Material’s line of cookware (now available in “dune”), but any of the company’s five-ply, copper-cored stainless steel (allowing for fast and even heat distribution) pieces is pretty covetable. (Bundle the saucepan and two others of your choice.) Also ideal: they’re built to retain their shapes over time—so, no warping—transfer easily from stovetop to oven, and are dishwasher safe.

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Material 29 Your Way

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Material Kitchen the Coated pan

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Material The Sauce Pot

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Material The reBoard

direct to consumer cookware Equal Parts
Photo: Courtesy of Equal Parts 

Equal Parts

Equal Parts’ stovetop set comes with two pans and two pots with lids, and is also made of non-stick and non-toxic ceramic material. It’s an attractive starter pack in itself, but to sweeten the deal, the company throws in a chef s knife, solid-oak cutting board, a measuring set, utensils, and a baking sheet on top of it all. 

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Equal Parts Your Complete Kitchen

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Equal Parts Essential pan

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Equal Parts the Cookware set

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Equal Parts Your Accessories

Milo

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Photo: Courtesy of Milo

Milo’s cookware is clean and simple. Designed in California, Milo offers three signature pieces: a classic dutch oven, a mini dutch oven, and a cast iron skillet. You can shop the entire set or simply opt for their most popular kitchen item, the dutch oven. Cook all of your favorite dishes, from risottos and stews to braised short ribs. Now, for the first time, you can pre-order Milo’s cookware in six new colorways, from dusty pink to eucalyptus.

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Milo by Kana cast-iron covered Dutch oven, enameled in white, 5.5-quart with lid

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Milo by Kana three-piece set in dusty pink

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Milo by Kana three-piece set in eucalyptus

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Food52 x Milo by Kana cast-iron cookware

Anyday

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Photo: Courtesy of Anyday

Anyday was founded by Steph Chen, and as many great ideas start, this one began as an accident. A simple quest to roast a chicken, but to save time, was microwaved. What resulted? A “perfectly juicy” chicken, sans oven. Hard to believe, but with Anyday, you can make home-cooked meals in minutes, turning raw vegetables and chicken into delectable dinners. The secret lies in its airtight glass lid that keeps steam and moisture in while cooking, releasing air while preserving flavor. Cook everything from chicken curry to brussels sprouts and creamy mashed potatoes in minutes with Anyday.

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Anyday the Everyday set

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Anyday the large deep dish

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Anyday the large shallow dish

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Anyday the medium deep dish