When you find a hole-in-the-wall bakery that makes the best quiche you’ve ever had, or a great vintage spot stocking what appears to be criminally marked-down inventory, your instinct may be to keep these hidden gems, well, hidden. It’s a commendable effort. But we’re in the business of over-sharing; and when it comes to the best online decor stores, we have a few favorites that are too good to keep to ourselves.
Vogue’s Guide to the Best Online Decor Stores
Our list is a mix of smaller brands, industry favorites, and big-box stores with a reliably elevated array of products (indie label, CB2 is not). We can tell you where to find the best contemporary kitchenware and where to look for 18th-century treasures; we have opinions on who makes the best dinner party essentials and exactly where you can find a Venetian marbled tissue box cover. Suffice it to say, whatever your decorating quandary, we have a spot that can help.
Ahead, an in-progress, continuously edited list of the 15 best online decor shops.
Design Within Reach
Best For: A one-stop shop curation of Instagram’s buzziest brands.
Founded in 1998 under the guise of making iconic designs from the likes of the Eameses and Corbusier available to the public, DWR is continuing that mission today. (It’s in the name, after all.) Brands from around the world, from Denmark’s Hay to Australia’s Ellison Studios to New York’s Sophie Lou Jacobsen, live under its umbrella—there’s always something new to discover, whether it’s a charming espresso cup or a maroon portable lamp.
Lulu and Georgia
Best For: Creating a cozy, layered space (with the help of 101 throw pillows).
You might think the carefully worn rug or the antique brass salt mill you see before you are vintage pieces; but no, they’re just the latest from Los Angeles-based Lulu and Georgia. Each collection feels tailor-made to help you create a warm, lived-in space. Rich, earthy colors and heritage prints (this is a brand not afraid of chintz) are designed to be layered together—and topped with one of the label’s many plush velvet throw pillows, of course.
CB2
Best For: Those who watched American Psycho for the design inspiration.
If neutral palettes, clean lines, and sculptural minimalism is very much your thing, you likely already have CB2 in your favorites tab. If not, a brief re-introduction: The modern sister brand of Crate Barrel excels at contemporary staples, frequently with a focus on luxe finishes like burgundy marble or toffee-colored suede. It’s also a go-to partner for celebrity design collaborations; over the years, the brand has unveiled lines with Gwyneth Paltrow and Lenny Kravitz.
Net-a-Porter
Best For: Discovering which of your favorite fashion designers also have a homeware line.
What do JW Anderson, Loewe, and Alighieri all have in common? They all have a decor branch of their brand—and you can conveniently shop it on Net-a-Porter. The storefront has a continually great edit of home pieces, ranging from luxury designers to up-and-coming names you’ll want to bookmark now before they’re everywhere.
Nordstrom
Best For: The I-just-moved-house starter pack.
With speedy shipping, frequent sales, and a surprisingly large roster of big names, Nordstrom’s home section is great for bigger-ticket items you don’t want to wait for. Parachute, Le Creuset, Matouk, Coyuchi, Trudon… the list goes on. Be sure to make use of the site’s many useful filters; there are nearly 40,000 items in the inventory, and you don’t want to spend half an hour scrolling to find the perfect linen duvet cover.
Nickey Kehoe
Best For: The person whose suitcase always returns from vacation overweight with flea market finds.
Scrolling through the pages of Nickey Kehoe really is like spending a morning combing the stalls of a brocante. A mix of vintage treasures and creations from smaller brands (plus some designed in-house) make a delightful combination. You’ll find no shortage of gift ideas for your most discerning friend, whether that’s a well-packaged bar soap or a set of cobalt blue pillar candles.
Abask
Best For: The person who doesn’t buy decor; they “curate collectibles.”
A relative newcomer to the online decor store scene as of 2022, Abask is an expert curator, working with over 350 artisans from around the world to cultivate an assortment of truly unique pieces you won’t find anywhere else. Whether that’s a cocktail napkin with delicate scarlet embroidery or a miniature pearl trinket dish adorned with, why not, a silver turtle, each item is an heirloom in the making.
Soho Home
Best For: That friend who never switched their membership to San Vincente.
Soho Home has a very clear, well-defined source of inspiration: Itself. Influenced directly by the various global outposts of Soho House, you’ll find everything from furniture to decorative trinkets that mirror the exact luxurious look of the members’ club at its online store. Take home an ashtray whose marbled checks echo the floors at Soho House Bangkok, or a set of tangerine-colored onyx bookends that take after the decor at London’s 180 House.
Zara Home
Best For: Champagne taste on a crémant budget.
While the beloved retailer doesn’t have any brick-and-mortar stores in the U.S., you can shop its equally endless supply of home decor online. And you should: Rustic stoneware ceramics, sleek metal stools and squat lamps, and soft table linens in every shade of the color wheel abound, at a generally reasonable price point. Need styling inspiration? Zara Home has that too, in the form of beautifully shot editorial imagery that is sure to spark an idea for your next decor refresh.
Cabana
Best For: Those with a strict aversion to an all-white palette.
The shopping arm of Milanese magazine Cabana, while globally inspired, has definitive roots in Italian style. Consummate minimalists, look away: The catalogue is a playground for rich colors, intricate patterns, and sculptural elegance. Go here for hand-crafted tableware and marbled paper goods, all done up in splashy finishes that spruce up even day-to-day essentials.
Hawkins New York
Best For: The person most likely to move Upstate and open a concept shop.
Primary colors and punchy graphic patterns form the throughline for Hawkins New York products, which span everything from robes to bedding to hardware. The linen sheets are a perennial favorite, but we always find something new to bookmark in the kitchen department: From utilitarian tools to copper cookware, even the smallest items are beautifully designed. (Case in point: The cherry red citrus juicer that may just inspire you to be the kind of person who makes freshly squeezed OJ.)
1stDibs
Best For: The person whose wardrobe is teeming with archival vintage.
It starts as a half-committal search request. Table lamp. Mid-century. In stock now. Before you know it, you’re saving keywords and haggling with sellers—luxury antique marketplace 1stDibs has an addictive quality. Though it specializes in furniture, it has an impressive array of decor and lighting as well. The pieces typically come with a higher price point (given many of them are one-of-a-kind, true antiques that span centuries of art and design) and you have to do some digging, but if you’re committed, you’ll find the right item.
Goodee
Best For: The green thumb.
Founded in 2018 by brothers Byron and Dexter Peart (who previously co-founded WANT Les Essentiels), Goodee is a marketplace based on the principles of ethical sourcing and thoughtful design. In practice, this means a vast collection spanning everything from woven baskets to Japanese incense paper, but one stand-out category is the gardening section. That is where you’ll find every stylish tool under the sun—no need to hide these away in a shed—as well as an assortment of elegant planters to show off your leafy projects.
Porta
Best For: The friend you’re always asking, where did you buy that?
Housing a blend of European makers, in-house designs, and one-of-a-kind vintage piece, Brooklyn-based Porta is the perfect storm of tradition-steeped craft and contemporary design. It’s the kind of store you walk into to browse absentmindedly and leave with a new obsession: You may not have realized you needed a set of citron-striped egg cups, but now, they’re all you can think about. The online shop is just as prolific.
House Parties
Best For: The designated dinner party host of the group.
Part-event design business, part-eclectic shop, designer Rebecca Gardner’s House Parties has everything you need for a cheeky, over-the-top fête. (Sofia Coppola is a fan.) This is where you’ll find a set of pearl-encrusted cigarette holders, cocktail napkins with karaoke song suggestions printed on them, and a quartet of mother-of-pearl caviar dishes—you know, the basics. Whether you’re the host or the one searching for a hostess gift, you’re guaranteed to find something creative in the catalogue.
