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This September beauty lovers all over have one mandatory to-do to add to their lists: Prepare thyself for the major Bluemercury anniversary sale—and if you missed last year’s 25th-anniversary extravaganza, now is your chance to redeem yourself. From September 18 to 28, BlueRewards members and beauty lovers alike can take 15% off orders of $150 or more, or 20% off when you spend $300 or more. With nearly the entire site up for grabs—think skin-care essentials, pro-approved tools, and makeup mainstays—it’s the kind of sale that can leave you scrolling endlessly. Luckily, Vogue’s beauty team is here to help you edit smart.
The Best Deals From the Bluemercury Anniversary Sale:
As for that crucial shopping step, preparation pays, and that’s where the below edit comes in. Our beauty editors have browsed Bluemercury’s entire selection to curate the sale’s absolute must-haves, from celebrity-approved sun care to an iconic hairbrush and our longtime favorite device for toning, tightening, and lifting the face. Stock up on all the essentials below—and happy shopping!
Loaded with derm-approved essentials and radiance-boosting must-haves beloved by Vogue editors, Bluemercury’s skin-care lineup feels like an endlessly replenishing glow-giver—just a click away. The sale is the perfect excuse to snag hero products for hydration, brightening, and beyond without the splurge. And while we haven’t found a study about this, we’re pretty sure great deals are good for the skin too.
Dermatologists often highlight this serum as a go-to for anti-aging, thanks to “a unique growth factor blend and mix of peptides that promote skin regeneration and collagen production,” board-certified dermatologist and Brown University professor Dr. Tiffany Libby previously toldVogue. The packaging’s dual-chamber design keeps its formulas potent: One side delivers growth factors with peptides, while the other combines peptides with botanicals that aid in repairing and renewing the skin.
Powered by the brand’s famous TFC8 complex—which is based in science but works like magic—the Rich Cream promotes cellular renewal and offers deep hydration for a next-level glow at any age. At 71 years old the luminous 10 Corso Como founder Carla Sozzani told Vogue that she never wore makeup, but swore by this cream.
These exfoliating pads pair soothing chamomile and lavender with AHAs to unclog pores and smooth uneven texture. “A low concentration of glycolic and salicylic acid makes this ideal for beginners,” board-certified dermatologist Dr. Anetta Reszko previously toldVogue. Just one swipe across the face and neck delivers an instant brightening boost, and since each pad is individually wrapped, they’re an easy travel companion for a glow on the go.
It doesn’t get much more luxe than this superrich cream from La Mer. Powered by the brand’s iconic Miracle Broth, the formula is beloved for its ability to deeply hydrate, calm irritation, and restore natural radiance. With a velvety texture that melts seamlessly into the complexion, it delivers the kind of cushiony softness and luminosity that feels instantly indulgent. However, if this pick is too thick for you, you can opt for the lighter-weight version also featured in the sale.
Consider this pick like Botox in a bottle—without the needles, of course. Beverly Hills facial plastic surgeon Dr. Jason Diamond crafted Instafacial Plasma as both a nod to his signature skin-tightening facial of the same name and a way to extend its results at home. The serum, which counts Nicola Peltz-Beckham among its glow-devoted fans, is formulated with acetyl hexapeptide-8 to replicate the wrinkle-softening benefits of platelet-rich plasma treatments.
This featherweight gel brings instant life to tired eyes, cooling on contact to smooth, lift, and brighten. At its core is 111Skin’s powerhouse trio of antioxidants (N-acetylcysteine, vitamin C, and escin), dubbed NAC Y2, that helps strengthen the skin barrier, protect against environmental stress, and boost collagen production for lasting resilience. Added peptides soften expression lines, while caffeine works overtime to reduce puffiness and shadows.
Hair-Care Deals
Whether you’re looking for thehair oil to keep your lob shiny and sleek (so au courant) or you want to cleanse your mane like an Olympic swimmer, Bluemercury’s sale has just the thing your coif is craving. From products that celebrity hairstylists swear by to the cold-processed scalp serum whipped up by Alicia Keys’s trichologist, keep in mind that these hair-care heroes rarely go on sale.
Virtue’s Healing Oil is a featherlight serum-oil hybrid that delivers instant shine and lasting repair. Powered by the brand’s signature Alpha Keratin 60ku (a protein that binds directly to damaged strands), it actually restores hair from the inside out. A blend of nourishing oils smooths frizz and boosts softness, while vitamin E adds protection. Its no surprise pro hairstylist Adir Abergel used this to add instant shine to Nicole Kidman’s hair for the 2025 Golden Globes.
Fortified with cotton proteins, Sisley Paris’s luxe conditioner has a high concentration of provitamin B5. The ingredient forms a thin shield around each hair strand, contributing to a silky-smooth mane that’s easier to comb and less prone to breakage. It also contains shea and hazelnut oils for smoothing, soothing, and shine-boosting effects.
Augustinus Bader brings its cult-favorite science to scalp care with a treatment as luxe as it is effective. The formula pairs the brand’s TFC8 complex with maca root, hazel leaf, watercress, and Indian cress for a nutrient-dense blend that fortifies the scalp at a cellular level. The result? A lightweight elixir that stimulates follicles, locks in hydration, and helps defend against damage—because great hair always starts with a healthy foundation.
Seeking stronger, shinier lengths? This pick is infused with a biorestorative complex of plant collagen, caffeine, biotin, and niacinamide. The potent formula penetrates the hair shaft to fortify and nourish from the inside out. Plus, as with all Oribe products, the addition of watermelon, lychee, and edelweiss flower extracts protects hair from oxidative stress and environmental damage.
Amal Clooney’s hairstylist Dimitris Giannetos swears by Moroccanoil shampoos. This particular shampoo—formulated with argan oil, red oil, and vitamin E for hydration and repair—is also a must-have for Olympic swimmer Katie Grimes. When talking shop with Vogue, the athlete referred to the brand’s products as her “holy grail” for keeping frizz at bay, shouting out its Hydrating Shampoo as one of her favorites.
Act+Acre, founded by trichologist Helen Reavey—whose clientele includes Tilda Swinton and Alicia Keys—has standout offerings for scalp care, of which the best-selling cold-processed serum has risen to the top of the pack. “Here, phytonutrients like Swiss apple stem cells and a bamboo-and-pea-sprout blend hydrate the scalp,” board-certified dermatologist Dr. Brendan Camp previously toldVogue.
Hair Tool Deals
Let’s be real: None of us wake up with perfectly coiffed hair. It’s the right hair tools that turn everyday styling into a salon-worthy moment right at home. From smoothing frizz to creating glossy blowouts or effortless waves, the right flatirons, curling wands, and blow-dryer brushes make all the difference. Bluemercury’s curated selection of top-tier hair tools makes this the perfect moment to snag your favorites—and at prices that are too good to pass up.
With customizable temperature and airflow settings—not to mention attachments for curls, waves, smoothing, and shaping—Dyson’s versatile Airwrap is a mainstay in many a Vogue editor’s styling regime. “At this point I basically rely on the styler for every step of my hair-care routine,” senior beauty shopping writer Kiana Murden has confessed.
If ever there was a time to splurge on a hairbrush, it’s now. First, you can get this one for less during Bluemercury’s sale. But, perhaps even more importantly, the iconic tool really, truly works. “Although you can immediately appreciate the shine a Mason Pearson brush brings to your hair and its ability to reduce frizz…it’s truly worth the investment if you think about the future of your hair,” writes Vogue España’s Ana Morales. “On the one hand, it provides soft and effective brushing that distributes natural hair oils to provide luster instantly. But it also gives the scalp a nice massage that is not only pleasant but also activates the blood circulation of the hair follicle.”
Vogue’s beauty commerce writer Conçetta Ciarlo uses the T3 Aire 360 Multi-Styler.
T3’s multi-styler is the ultimate all-in-one for effortless salon-quality looks at home. It comes complete with a versatile curling barrel, a full-size round brush ideal for longer hair, and a traditional dryer head, giving you everything you need to go from sleek and straight to voluminous waves without cluttering your vanity. The streamlined device is a chic alternative to juggling multiple tools, saving time while keeping your styling routine elevated and fuss-free.
If your go-to look is pin-straight, shiny lengths, then this is the only hair tool you’ll need. The Airstrait is a hybrid between a hair dryer and a flatiron—but with a modern twist. Instead of traditional hot plates, it uses accelerated air channeled through the device’s arms to smooth strands. The airflow is directed at a precise 45-degree angle down the hair shaft, simultaneously drying and straightening.
Vogue’s beauty commerce writer Conçetta Ciarlo uses the Dyson Airstrait.
Beauty Tool Deals
The closest thing to a facialist at your bedside, beauty tools let you get professional-level results without ever leaving home. Standouts include at-home hair removal, glow-boosting LED masks, face-sculpting microcurrent devices, and next-level massagers that take self-care to new heights. With these tools in your arsenal, achieving a polished, camera-ready visage has never been easier—or more indulgent.
Serious question: Who has time to shave? Nood’s laser hair removal device, designed for use at home, promises to reduce unwanted hair growth in just eight weeks; after the first two months, you should only need to use it for touch-ups two to three times a year. The device is FDA-approved and celebrity esthetician-approved, too: “I’ve found this one quite effective at slowing hair regrowth,” esthetician Kristin Gunn previously told Vogue.
The Light Salon’s FDA-cleared LED mask, which uses red and near-infrared light for a host of skin-care benefits, didn’t take long to impress Murden. “In just 10 minutes you’ll be amazed at how good your complexion looks,” she wrote. “We’re talking a reduced appearance of wrinkles, controlled breakouts, and plump, bright, calm skin.”
Vogue senior beauty writer Kiana Murden using the TheraFace Pro.
Unlike standard massagers, the TheraFace Pro is an all-in-one device that offers multiple interchangeable heads for versatile treatments. From percussive massage to LED therapy, hot and cold treatments, and even facial cleansing, it tackles everything from tension to dullness. “What I really appreciate about it is how customizable it feels, with different attachments and treatments,” board-certified aesthetic injector Natia Rufolo previously toldVogue. “It’s like having a mini spa session tailored exactly to what my skin needs.”
A longtime Vogue editor favorite for toned, lifted—or, if you will, snatched—skin, NuFace’s FDA-cleared device uses microcurrent power to sculpt the face and neck in a matter of minutes. The tool comes with a soothing gel and fits handily into a home skin-care regime. Vogue alum Steff Yotka, who sticks to a minimalist routine, once wrote: “I find that a thrice-a-week regimen [with the NuFace] keeps my skin looking taut and glowy.”
Vogue senior beauty writer Kiana Murden using the NuFace Trinity+.
Video: Courtesy of Ingu Chen
Bath and Body Deals
If you’re not using top-shelf products below the neck, you’re missing out. During Bluemercury’s sale, deals extend to some of the best products for feeling like you’ve freshly emerged from a full-body spa treatment—even on a random Tuesday filled with Teams calls. From a lusciously hydrating scrub to a transformative body butter and an elevated hand wash, these picks will turn your bathroom into the spot for self-care.
A perennial favorite of Vogue editors, this cream has a spot on our tightly curated list of the best products for smooth, glowing skin all over the body. Its weightless, nonsticky texture is a standout feature. But its instant results—which make dry, crepey skin turn soft, supple, and smooth—are even more impressive.
A high-tech salve for firming and toning, SkinMedica’s lightweight body lotion has a seal of approval from board-certified dermatologist Dr. Margarita Lolis. “Its technology targets five pathways involved in laxity and fat,” Lolis previously told Vogue. “It also has peptides and botanical extracts that help maintain natural levels of collagen and elastin.”
When it comes to hair down there, Fur knows more than a thing or two. Its ingrown serum is an essential that transforms irritated skin (post-shave or wax) into a smoother, clearer canvas. Powered by natural AHAs—willow bark and lactic acid—it gently exfoliates to clear pores and prevent inflammation. Witch hazel tightens and refines, while aloe calms redness and restores hydration. The result? A balanced, bump-free complexion.
Tata Harper’s nutrient-rich botanical oil delivers head-to-toe radiance, leaving skin soft, supple, and glowing. Infused with rose hip oil for a boost of natural vitamin C, along with calming calendula and restorative argan extracts, it nourishes while soothing—enhancing the oil’s ability to even skin tone and enhance resilience—but its magic doesn’t stop there. It doubles as a hairstyling savior, perfect as a pre-shampoo scalp treatment or a finishing touch to smooth flyaways and tame split ends.
Enriched with green coffee oil, sweet almond oil, and murumuru seeds, Costa Brazil’s hydrating body scrub has a unique texture. Starting off as a gel, it transforms into a milky, dryness-quenching mixture as it’s rubbed into the skin. After it’s rinsed off, the vitamin-rich elixir reveals brighter, smoother skin.
Looking to make your summer glow last through the fall? Stock up on St. Tropez’s lightweight self-tanning mousse that delivers a streak-free bronze in as little as one hour. One hundred percent clean and cruelty-free, this mousse is also simple to apply: Massage the product on with a mitt, let it sit for up to two hours, then rinse it away.
Makeup Deals
Savings are even more satisfying when they come with a side of glam. During Bluemercury’s sale, the best makeup deals bring a rare opportunity to stock up on staples—including blush, highlighter, lipstick, and more—from the very brands that celebrity makeup artists (and celebrities themselves) swear by.
Bobbi Brown’s classic tint provides second-skin coverage and a touch of sun protection. Enhanced with SPF 15, the formulation has the approval of celebrity makeup artist Jamie Greenberg. “This protects the skin barrier with a blend of vitamins, including vitamins D and E,” Greenberg previously told Vogue. “It’s a perfect color-true skin tint that lasts for 12 hours with no creasing—and it’s water-resistant.”
Hourglass Cosmetics’s translucent setting powder is a cult favorite for a reason. This talc-free, vegan formula is finely milled to deliver a weightless, airbrushed finish that blurs imperfections and minimizes the appearance of pores and fine lines. Infused with light-reflecting particles, it sets makeup without flashback, making it ideal for photography (and any skin tone).
Hydrating and luminous, Nars’s Liquid Blush gives skin a radiant, long-wearing flush. Its silky formula combines sodium hyaluronate and vegan collagen to nourish, while soft-coated pigments deliver up to eight hours of buildable color—from a delicate glow to bold, rosy intensity. It’s a favorite of pro makeup artist El DeBratto, who swears by it for creating effortless, dewy glam on her clients.
Chantecaille’s Future Skin combines the nourishing benefits of a moisturizer with the coverage of a foundation. This lightweight, oil-free gel—packed with 60% water, green tea, aloe, arnica, and a blend of botanical oils and extracts—delivers exceptional hydration, while reflective pigments help even skin tone with buildable medium-to-full coverage. Pro makeup artist Renee Sanganoo previously called it “luxurious and smooth on the skin,” making it a go-to for a flawless, radiant finish.
This creamy highlighter lends a light-reflective twinkle to the corners of the eyes, bow of the lips, and tops of the cheeks. RMS founder and makeup artist Rose-Marie Swift has used the Luminizer to make Gisele Bündchen even glowier. Swift proudly told Vogue: “Nothing beats this product for dewy, sensual skin.”
No-makeup makeup days call for CC cream—the ultimate multitasker for effortless, radiant skin. With SPF 50, it shields against harmful UV rays while evening out skin tone and blurring imperfections. Infused with hyaluronic acid, vitamin E, and sea buckthorn, it hydrates and rejuvenates, leaving a dewy finish. This vegan, dermatologist-tested formula delivers breathable medium coverage that feels like skin care and performs like makeup.