Celebrating 20 Years of Libertine

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Living it up at Libertine, 2016.Photo: Mike Pont / WireImage

One of the most wonderful things about attending a Libertine show is seeing the extroverted, happy, colorful clothes worn IRL by Johnson Hartig’s loyal followers. Go and you’re likely to notice a trench with a silk-screened eye, do a double take when encountering a sequined jumpsuit with pendant beaded locks, smile at a tie-dyed sweatshirt with Magritte’s pipe, or swoon for a lavender chintz suit (the pa of which is named after my Vogue colleague Hamish Bowles).

Private Eyes

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Libertine, fall 2004 ready-to-wear

Photo: Marcio Madeira
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Libertine, spring 2018 ready-to-wear

Photo: Edward James
Libertine spring 2022 readytowear

Libertine, spring 2022 ready-to-wear

Photo: Courtesy of Libertine

Looking through the back catalog of Libertine shows in Vogue Runway’s archive is like getting a glimpse into Hartig’s mind. Enthusiasm is catching, and the designer, an avid collector of things including Victoriana, Staffordshire dogs, blue and white pottery, gardening, modern art, literature, and all things Cher pours his passions into his fashions. Hartig has turned vintage button cards into a print, and used 19th-century Valentine motifs as the inspiration for dimensional embroideries; and he’s not afraid to mix and layer prints. Aesthetically, more is more is more in the wonderland of Libertine.

Full Coverage

Libertine fall 2012 readytowear

Libertine, fall 2012 ready-to-wear

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Libertine, fall 2014 ready-to-wear

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Libertine, spring 2017 ready-to-wear

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Libertine, fall 2019 ready-to-wear

Photo: Getty / Courtesy of Libertine

As an independent brand, his production is not massive. In fact, when Libertine was founded by Hartig and Cindy Greene 20 years ago, their concept was to silkscreen and adorn vintage garments. As buyers demanded standard sizes, the kind of “upcycling” Hartig does now relates more to motifs and silhouettes: Coats with big collars have ’60s style bracelet sleeves, 1930s via the 1990s slip dresses are staples, too. For guys, punk and prep meet in hoodies with concert poster-style graphics and khakis with crystal skull heads.

Idol Worship

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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo
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Libertine, fall 2018 ready-to-wear

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Libertine, fall 2014 ready-to-wear

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The skull and the eye are among the most recognizable Libertine tropes. Anglomania is a favored theme, and the Queen frequently appears in Hartig’s designs. The philanthropist Pat Buckly, actress Joan Collins, poets Keats and Shelley, and the existentialist Sartre are also part of the Libertine clan. It’s not just literal likenesses that Hartig uses, but text, too. “I love the idea of poetry in motion; following behind someone that’s wearing a coat or a jacket with a poem on it and catching glimpses of a sentence or a word as they move. I just love the romance of it,” said the designer on a walk-through of his spring 2022 collection.

If Libertine had a patron saint, bets are it would be the impish Spaniard Salvador Dalí. Hartig’s use of lobsters and ruby lips with pearl teeth pay homage to the artist. Surrealists often displaced or juxtaposed incongruous images, which reflected the turmoil of Europe in the aftermath of World War I, and also challenged the viewer to question the meaning (visual, psychological, spiritual) of familiar things seen in unfamiliar ways. The creation of happy surprises through craft is Hartig’s modus operandi. A self-described “realistic joyful person,” the designer chooses to focus on the positive, and in so doing, spreads the love.

Here, in advance of the brand’s “Happy Stupid Holidays 20th Anniversary Party” at Maxfield’s tonight, a celebraton of Libertineisms.

Surrealist Manifesto

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Libertine, fall 2015 ready-to-wear

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Libertine, spring 2019 ready-to-wear

Ik Aldama
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Libertine, spring 2017 ready-to-wear

Photo: Edward James / Indigital.tv
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Libertine, fall 2016 ready-to-wear

Photo:Aitor Rosas / Indigital.tv
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Libertine, spring 2019 ready-to-wear

Ik Aldama
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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo
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Libertine, spring 2013 ready-to-wear

Amanda De Simone / GoRunway.com

La Vie en Rose

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Libertine, spring 2017 ready-to-wear

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Libertine, spring 2019 ready-to-wear

Ik Aldama
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Libertine, spring 2020 ready-to-wear

Photo: Isidore Montag / Gorunway.com
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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo

Royal Leanings

Libertine spring 2006 readytowear

Libertine, spring 2006 ready-to-wear

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Libertine, spring 2017 ready-to-wear

Photo: Edward James / Indigital.tv

Head Games

Libertine fall 2012 readytowear

Libertine, fall 2012 ready-to-wear

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Libertine, spring 2018 ready-to-wear

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Libertine, fall 2013 ready-to-wear

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Libertine, fall 2014 ready-to-wear

Umberto Fratini / Indigitalimages.com

Never Mind the Bollocks

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Libertine, fall 2015 ready-to-wear

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Libertine, spring 2017 ready-to-wear

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Libertine, spring 2017 ready-to-wear

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Libertine, fall 2014 ready-to-wear

Kim Weston Arnold / Indigitalimages.com

Toile Tales

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Libertine, spring 2020 ready-to-wear

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Libertine, fall 2020 ready-to-wear

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Libertine, spring 2021 ready-to-wear

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Libertine, spring 2020 ready-to-wear

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Face Time

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Libertine, fall 2021 ready-to-wear

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Libertine, spring 2017 ready-to-wear

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Libertine, fall 2019 ready-to-wear

Photo: Getty / Courtesy of Libertine
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Libertine, spring 2020 ready-to-wear

Photo: Isidore Montag / Gorunway.com

Text Addiction

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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo
Libertine spring 2012 readytowear

Libertine, spring 2012 ready-to-wear

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Libertine, spring 2018 ready-to-wear

Photo: Edward James
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Libertine, fall 2014 ready-to-wear

Umberto Fratini / Indigitalimages.com
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Libertine, spring 2018 ready-to-wear

Photo: Edward James
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Libertine, fall 2013 ready-to-wear

Marcus Tondo / InDigital | GoRunway
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Libertine, fall 2014 ready-to-wear

Umberto Fratini / Indigitalimages.com
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Libertine, fall 2020 ready-to-wear

Photo: Filippo Fior / Gorunway.com

Surplus, Plus

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Libertine, spring 2019 ready-to-wear

Ik Aldama
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Libertine, fall 2018 ready-to-wear

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Libertine, fall 2021 ready-to-wear

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Libertine, fall 2018 ready-to-wear

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Art Class

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Libertine, fall 2015 ready-to-wear

Marcus Tondo / Indigitalimages.com
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Libertine, spring 2018 ready-to-wear

Photo: Edward James
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Libertine, spring 2020 ready-to-wear

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Libertine, fall 2015 ready-to-wear

Marcus Tondo / Indigitalimages.com
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Libertine, fall 2014 ready-to-wear

Kim Weston Arnold / Indigitalimages.com
Libertine spring 2022 readytowear

Libertine, spring 2022 ready-to-wear

Photo: Courtesy of Libertine
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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo

Quilting Bee

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Libertine, fall 2018 ready-to-wear

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Libertine, fall 2016 ready-to-wear

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Libertine, fall 2018 ready-to-wear

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Libertine, fall 2021 ready-to-wear

Photo: Courtesy of Libertine

L’amour Fou

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Libertine, spring 2020 ready-to-wear

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Libertine, fall 2020 ready-to-wear

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Libertine, fall 2020 ready-to-wear

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Libertine, spring 2014 ready-to-wear

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California Dreamin’

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Libertine, fall 2014 ready-to-wear

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Libertine, spring 2018 ready-to-wear

Photo: Edward James
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Libertine, spring 2020 ready-to-wear

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Libertine, fall 2017 ready-to-wear

Alessandro Garofalo

Stawberry Fields Forever

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Libertine, spring 2017 ready-to-wear

Photo: Edward James / Indigital.tv
Libertine spring 2022 readytowear readytowear

Libertine, spring 2022 ready-to-wear ready-to-wear

Photo: Courtesy of Libertine
Libertine spring 2022 readytowear readytowear

Libertine, spring 2022 ready-to-wear ready-to-wear

Photo: Courtesy of Libertine
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Libertine, spring 2019 ready-to-wear

Ik Aldama

Magic Johnson

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Johnson Hartig, fall 2013

Marcus Tondo / InDigital | GoRunway
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Johnson Hartig, fall 2016

Photo: Aitor Rosas / Indigital.tv
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Johnson Hartig.Umberto Fratini / Indigitalimages.com