What makes a fashion bestseller? Well, it’s usually a dramatic mix of virality, popularity, comfort, and old habits with a dash of discerning trends thrown in here and there. Microtrends may thrive online but on the shelves of major stores, what actually sells has everything to do with customer favorites, wearability, and key buys that may last a lifetime.
In the world of retail, editors, buyers and tastemakers set the scene early on at fashion week. Once it comes down to shopping for the new season however, it’s always interesting to see what makes it from the runway to the racks. With a steady supply of newness and a never-ending marathon of new designer debuts, it’s never a dull day in the world of shopping, especially now.
A Cheat Sheet to Retailers’ Fall 2025 Bestsellers
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The fall 2025 season seems to be anchored in a couple of major ideas, at least according to the fashion directors from major online retailers and department stores that we tapped. On the menu for bestseller stardom this season is luscious suede, statement-making outerwear, rich autumnal hues, chunky jewelry, and practical but lush bags and shoes. As Linda Fargo puts it: “It’s a great season for luxury.” Overall, buyers and retailers are also echoing the sentiment that fall 2025 is a season meant for dressing up.
So, before you dive deep into the racks and start favoriting your must-haves from your go-to brands–read on for the top bestseller predictions for the new season.
Net-a-Porter
All things brown—the season’s hero hue—are trending at Net-a-Porter. Be it in suede, shearling, or leather, the warm neutral resonates strongly with the Net-a-Porter cosumer, with current bestsellers ranging from The Row’s new Marlo tote (a sought-after carryall in all sizes) to Khaite’s leather maxiskirt, Brigitte Chartrand, Net-a-Porter’s chief buying and merchandising, says. Wild card favorites come in the form of retailer exclusives, including a hot pink dress from JW Anderson’s and a black bustier from Wiederhoeft; Taylor Swift recently sported a floral bustier and matching miniskirt from the label for an appearance on Late Night with Seth Meyers, which “generated a halo effect and drove demand,” Chartrand says.
Nordstrom
At Nordstrom, it’s all about contrast. Think: the return of the pump, and fashion inspired by the love of the great outdoors–utilitarian with touches of shearling and other luxe offerings. “It’s a season of new beginnings, and we couldn’t be more excited for Sarah Burton’s Givenchy and Haider Ackermann’s Tom Ford to hit stores,” says Nordstrom VP, Fashion Director Rickie De Sole. Her choice of reigning hue of the season is an indulgent pick: “Brown tones are anchoring fall/winter 2025—it’s that rich, grounding neutral we’re all gravitating toward,” she adds.
“Pumps make a strong return for fall, offering a seamless blend of timeless elegance and contemporary edge. They speak to our desire for wardrobe icons that transcend trends yet feel unmistakably modern.”
“Whether it’s a sculptural jacket from Givenchy or a pop of color from Tom Ford, this is your chance to own a piece of fashion history,” De Sole adds.
“From Chloé’s polished, ’70s-inflected charm satchels to Alaïa’s sculptural leather totes, these pieces feel timeless yet of-the-moment—effortless staples that define the season.”
“A refined country sensibility meets the spirit of the great outdoors. Think rugged practicality: shearling trims, quilted layers, corduroy tailoring, and beautifully crafted riding boots that bring a sense of heritage to the season ahead,” De Sole adds.
Bergdorf Goodman
All the chatter of new creative directors and lived-in, supple textures is what is on the mind of Linda Fargo, SVP, fashion director and store presentation of Bergdorf Goodman. “Fashion itself seems to be shedding its skin, and transforming itself as new creative directors settle into position, and being part of the changes keeps all fashion relevant,” she says. She notes some of the most luxurious pieces as up-and-coming bestsellers. “Delicious leathers, touch-me furs and sensuous suede define fall 2025’s favorite materials,” she says. “There’s a clear shift towards ‘dressed-up dressing’ and ‘get-noticed’ statement makers.”
Ssense
In the world of Ssense, Margiela sneakers and quietly cool must-haves from rising brands are at the pinnacle of fall’s next bestsellers. “Fashion hasn’t moved on from the low-profile sneaker moment, and I expect the Sprinter to remain a front-runner in the trend for the coming seasons,” says Isla Lynch, buyer director. She also cites labels like Nina Christen (“an IYKYK brand for fashion insiders over the past few seasons, following her tenures at The Row, Phoebe Philo’s Celine, Loewe, and Bottega Veneta”), Rier, and Fane as on the rise for their fun fleeces and bra-shaped bag. Also look out for Literary Sport, an elevated athleisure line that Ssense has just secured as an exclusive for the new season.
Saks Fifth Avenue Neiman Marcus
Roopal Patel, SVP, fashion director, Saks Fifth Avenue and Neiman Marcus echoes the feeling of this season being one of the books when it comes to expressing oneself. “The Fall trends are encouraging us to get dressed up,” she says. She’s predicting faux fur, animal prints, wild statement coats and chic ladylike dressing will yield some of the most epic bestsellers for fall. On the accessory front, it’s all about the idea of the elongated handbag and the little heeled pump. Think: silhouettes that are the perfect mix of old and new, with a 1950s vibe meets Y2K, with an almost retro future sensibility that keeps things interesting.
FWRD
Is there anything better than giving in to classic fall staples once the temperature begins to dip and the chill hits the air? April Koza, VP of FWRD is predicting relaxed trousers, rich brown tones, ’90s minimalism and chunky knits will all reign supreme this season. Of particular influence on the bestseller front is suede, which continues to stand out as retailer’s best friend right now. “This fall, suede will be one of the biggest trends,” she says. “It’s a material that speaks to both heritage and modern luxury.”
Shopbop
The secret to Shopbop’s upcoming bestsellers has everything to do with subtle, impactful statements that are easy to integrate into your already-existing fall wardrobe. Think: stunning, sterling silver rings, easy barn jackets, and oversized T-shirts paired with essential bucket totes. Also, don’t miss Nili Lotan’s beloved barrel-shaped Shon pants reimagined in bold leopard print, exclusively for the retailer. “They’re a fan favorite for their flattering silhouette,” says senior fashion director Caroline Maguire.
Elysewalker
Leopard print bags, chic cropped jackets and elongated bags are the must-haves and predicted bestsellers at Elysewalker. According to Courtney Grant, SVP of buying, “The result is a fall lineup that feels modern, directional, and distinctly individual.” The ’90s vintage influence is still going strong with fun little sunglasses, strong tailored trousers, and spliced pants. For accessories, lean into little glasses and slouchy hobo bags. She’s also predicting that Alaïa’s biker ballet flat will be the next big shoe.
Moda Operandi
Fall is the time to celebrate lush textures and the kind of preppy fresh statements that pair as perfectly with colorful foliage as they do with warm apple cider. On Moda Operandi’s president April Hennig’s list now? Suede: “Leave it to the Olsens to perfect the classic hobo silhouette with The Row’s Bindle bag,” she says. She also cites animal prints, ponyhair sandals, shearling, denim, and of course, luscious worn-in leathers as new favorites. Luckily, there’s never been a better time to lean into dressing like the main character. “This season saw the rise of a style persona we’ve lovingly dubbed the Artillectual: a master of quirky contrasts, unexpected prints, and a wardrobe that’s equal parts prep school, Milanese librarian, and contemporary gallery curator,” she adds.


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