When it comes to fashion, colors trends have never been more influential and punctuating than they are right now. Over the past few seasons we’ve watched particular hues mark specific moments in time—and they’ve surpassed an outfit or runway moment, spinning into our cultural zeitgeist and remaining there. Just think of Brat Green, cementing itself as the tone and sensibility of summer 2024. Or, think of Barbie Pink’s fashion (and entertainment) industry takeover. While the cycles will continue to shift as the seasons change, we’re focusing on the fall 2024 color trends that feel timeless, yet reinvigorated. From the runways to the street style circuit, it is clear that these 10 colors from the fall / winter 2024 season are commanding the spotlight.
Vogue’s Top 10 Color Trend Pieces to Shop Now
- The True Brown Coat: The Frankie Shop Gaia coat, $495
- The Oxblood Bag: Coach Empire carryall bag, $695
- The Artful White Top: Carven washed habotai silk shirt, $$1,150
- The Grey Scarf-Sweater: Alaia layered wool cardigan, $2,150
- The Blue Poplin Top: Cos double-cuff poplin shirt, $135
- The Army Green Blazer: Levi’s leather vintage blazer, $128
- The Trending Baby Pink: Loewe belted cotton shirt, $1,850
- The Cherry-Red Slingback: Neous Moriah heels, $780
- The Avocado Suede: Staud Marino tailored jacket, $395
- The Chocolate Brown Tote: Madewell The Shopper Tote, $188
According to the fashion set, the best fall fashion colors in 2024 range from classic autumnal hues like oxblood and chocolate brown to evocative shades like siren red. Of the latter, street style stars embraced the bold with over-the-knee boots, leather midiskirts, and head-to-heel red ensembles. Latte dressing is still going strong with true browns of all kinds appearing in the form of suede jackets, brown bags and soft camel coats. Another color trend sticking? Brat! But this time, it’s a trickle-down effect emerging as avocado green—seen in the autumnal collections of Gucci, Loewe, and Bottega Veneta, and in your to-go lunch salad.
There are tried-and-true fall color trends we’re considering, too, for those of us who’d rather not take a drastic leap into a punchy pool. Army green, stark white, and varying shades of grey are abundant, from everyday knitted dresses to draped tops and leather jackets. For styling tips, don’t be afraid to mix and match! Oxblood looks beautiful with heather grey, chocolate brown pairs nicely with black, avocado green adds a punch to winter whites, and powder pink can always be worn with denim.
Below, the 10 fall color trends defining how we’re dressing now.
True Brown
The ’70s and ’80s always find their way back into our repertoire, and with this resurgence comes an influx of vintage-inspired fabrics, like suede and corduroy. (You can think of Miu Miu as the catalyst.) From sumptuous bags to smooth blazers and everyday driving loafers, suede anything can hardly stay in stock right now.
Oxblood
Burgundy, maroon, oxblood—or as some may call it mulled wine—is a quintessentially autumnal color. It’s romantic, moody, and subtle all at once thanks to its richness. Incorporate it as an accent with Gucci’s knee-high patent-leather boots or Coach’s trending carryall bag—or wear it as a full look with Dôen’s everyday cardigan in the mix.
Stark White
White, especially stark, chalk white, is a chic yet unexpected way to reign in the new season. We’re taking notes from Bevza and FForme’s bright white runway, and wearing our favorite fall pieces with creamy Toteme ankle boots, structured Prada bags, and textured midiskirts.
A Sea of Blue
Whether it’s sky blue, powder blue, turquoise or cerulean, an ocean of blue is ready for you to dive into, thanks to Prada, Chloe, Gucci and more. Softer tones work as a neutral against camel, brown and grey, while more vivid iterations add a punchy pop to any fall and winter look—think, a bright blue wool T-shirt teamed with a pair of chocolate brown pleated trousers.
Shades of Grey
Grey has never looked better, so neutral-lovers, rejoice! Slate, heather, and deep grey are all circulating, with plenty of pieces to choose from. Thanks to designers like Stella McCartney and Carven, there are fluid dresses, peplum cardigans, suede ballerina flats and more, to choose from.
Army Green
Olive green, or army green, isn’t a particularly groundbreaking shade, but the latest deliveries would like you to rethink that. There are artful tops from Mango, suede boots from Staud, and waxed cotton car coats from Madewell that will give new life to this staple hue.
Doll Pink
It wouldn’t be a color trend story without a dose of pink included. After a few seasons of Barbie pink making its case as a forever tone, its more demure younger sister has come to take the throne. Loewe showcased the hero buy of the season with a bubble-hem pink belted blouse, while Prada continued its girlhood takeover with shift dresses decorated with allover bows.
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Siren Red
Spotted on the runways from Miu Miu to Hermès to Stella McCartney, siren red is here to bring a dose of confidence to your fall wardrobe rotation. Take cues from some street style mavens and go full-on red with a head-to-toe look. Or, add in a pop or two with Alaïa’s Le Teckel bag and Neous’s slingback.
Avocado Green
While avocado green can seem intimidating to style, it actually works the same as last year’s butter yellow color trend. Go big with Loewe’s suede trousers, or pace yourself with a bag from Savette—then be sure to pair it with other fall favorites; separates in oxblood, classic grey, or chocolate brown all work here.
Chocolate Brown
Once upon a time, deep chocolate brown took a backseat to other neutrals, like black and camel—but this season, the shade has cemented itself as a go-to neutral for all; from celebrities like Hailey Bieber and Laura Harrier to brands like Bally and Ferragamo who have all incorporated it into their looks and runway collections. You’ll love Veronica Beard’s glossy leather dickey jacket, Miu Miu’s top-handle Adventure bag, Frame’s suede blazer and Madewell’s coveted slouchy shopper tote, for starters.
