Ask any baby boomer, and they’ll tell you that millennials are spoiled oversharers. They can also be narcissistic and “woke” by their own definitions, as well as entitled in the workplace (if they work in an office at all). That’s all subjective. Here’s a hard fact: Millennials are driving the retail economy. Boomers can complain all they want, but millennials—those born approximately between 1980 and 1999—are being courted and coddled by some of the world’s largest corporations, including luxury fashion houses. In fact, it was revealed by Gucci CEO Marco Bizzarri last year that the Italian label has gone as far as putting together a secret advisory board of millennials, which it is calling a “shadow committee,” to consult with the company on design and production decisions moving forward.
All that is to say that shopping for one such pink wall–loving person should be the easiest thing you’ve ever done. For all of their individual particulars, your average millennial has a pretty distinct style as a whole (if you’re ready to delve into stylish stereotypes). They’re really into logos and bike shorts and tiny sunglasses. Bucket hats and a Dior Saddle bag will do, too. The latest iPhone and throwback hair clips will make nice stocking stuffers, along with maybe, oh, I don’t know, a pair of rainbow socks and a cute fanny pack. They like podcasts and young poets, avocado toast and any food item with the word “unicorn” stamped in front of it. And again, don’t forget the pink—anything and everything pink.
This season, instead of bewailing millennials behind their backs, you might as well give in and gift them something that will put a smile on those LuMee-loving faces.
