For Vogue World Paris, Chanel Recreates Three 1924 Dresses That Appeared in the Magazine—And 100 Years on They Retain Their Chic

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Photographed by Edward Steichen, Vogue, October 15, 1924

Vogue World Paris, organized into sections by decade, opens in the 1920s with Chanel dresses from 2024 and three recreations from designs made 100 years before. The clothes we see and admire today are connected to this decade of modernity, the one in which the natural female form was finally set free within clothes. Support corsets might be worn, but the fashionable silhouette mostly followed the lines of the body and was no longer constructed from within and shaped with hoops and wires. Instead a dress was more like “a machine for living,” with the sleek simplicity of all Art Deco design. At this turning point, fashion wiped the slate clean: “This new simplicity-by-elimination,” wrote Vogue in 1924, wasn’t “in the least what Mrs. Littletowns’s [the American customer] mother’s generation had considered ‘French,’ they were too sensible.”

Chanel spring 2024 couture

Chanel, spring 2024 couture

Photo: Isidore Montag / Gorunway.com
Chanel spring 2024 couture

Chanel, spring 2024 couture

Photo: Isidore Montag / Gorunway.com

Introducing the “Les Années Folles” at Vogue World Paris are five designs by Chanel: two flapperish looks from Virginie Viard’s spring 2024 couture collection, and recreations of three 1924 dresses designed by Gabrielle “Coco” Chanel that appeared in Vogue.

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From Vogue, April 1924: “Those little rooms of Chanel—ah, they were as different from Reboux’s as one French genius is always different from another! No standardization, as in America. They were as neat and bright as a jewel case, and about as big. In the front room, there were fragrances …. Bottles and bottles of such stuff as dreams are made of—most expensive and sophisticated dreams—, but who would have thought of buying perfume at a dressmaker's? In the back room, there were silken heaps of sweaters, and woolly heaps of sweaters, and trim felt hats. Ah, what it was to be young (in one’s figure, at least) and able to dare to think of the boyish little dresses that presently walked out and around.”

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Chanel is the designer most associated with the streamlined, tubular look of the Jazz Age because she embodied the spirit and look of the age. (Writing of the designer’s spring 1924 offering the magazine said that “This collection constitutes the most serious temptation to any woman who loves to look as if she belonged to the best in her epoch.”) Chanel was a (business) woman on the move, whose rise was facilitated, in part, by growing acceptance of cross-class mingling in post-war society. The designer was able to create a link between the new look of the times and youth. Said Vogue: “There was a youthfulness about her creations that attracted a woman who still played a good game of tennis.” The dresses that Chanel remade for Vogue World Paris were intended for a night on the town rather than the court. They are “dancings” as such dresses were called, and they glitter like priceless treasures. This is how they first appeared in Vogue in 1924.

Chanel, Fall 1924 couture

The atelier provided descriptions of each of the recreated looks. This sheath features a round neckline and low-cut back. The base fabric is a mordoré silk charmeuse with an overlay of black tulle decorated with of gold-embroidery and patinate metallic scales of varying dimensions (between 5 and 10  mm). It’s constructed from a single length of fabric that is joined at the shoulders, “applied under a n embroidered fibula, as well as a flap inlaid with embroidered tulle.”

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CHANEL SAYS SHORT SKIRTS AND A LOW BACK

The two most important extremes of the new evening mode are the very deep décolletage and the very short skirt, and Chanel has an effective way of creating much charm in the brief space intervening between the two in this evening frock of shining silver lace. There is a slip of black satin under the silver, loose panels float from the shoulders, and a narrow black velvet girdle appears only in front; transformation from Manuel. Model imported by Frances Clyne; photograph posed by Alden Gray

Photographed by Edward Steichen, Vogue, October 15, 1924

Chanel, fall 1924 couture

Sheath dress with “V-shaped inlay” in black cepe de Chine silk with Lesage embroidery of more than 2,000 pearl tassels in black and silver.

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CHANEL MAKES A WATERFALL FROCK OF JET AND CRYSTAL

All that glitters is favoured by the evening mode, and no frock could be more shimmering than this straight smart model made of crystal and jet beads falling in fringes—which are so chic this season—over a foundation of black and white georgette crêpe. The transformation worn by Miss Alden Gay in the photograph are from Manuel. The jewels are from Tecla; the shoes, from Slater. Model imported by Frances Clyne.

Photographed by Edward Steichen, Vogue, October 15, 1924

Chanel, fall 1924 couture

This black crepe georgette silk dress (see below left) has a graduated fringe made of black tubes and featuresan thin-strapped under slip with a crepe de chine upper and crepe georgette silk skirt.

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Above left: Chanel fringe, 1924

Illustration by Lee Creelman Erickson, Vogue, December 15, 1924
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Right: Chanel fringe, 1924

Illustration by Leslie Saalburg, Vogue, November 15, 1924