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“Staying active has been more of a challenge recently, so we wanted to design versatile pieces to live your everyday life in, that you can look and feel good in and still express yourself,” declares Ditte Reffstrup, one half of the husband-and-wife duo behind Ganni. The brand’s fresh activewear range, Ganni Klub, comprising 19 new pieces that build on its existing ready-to-wear offering, “embodies that feeling of joy around everything that gets us moving.”
Lightweight wear-anywhere jackets, track pants, flattering bodysuits and wrap tops, flippy retro-print dresses and skirts are among the pieces in the line-up. Sporty Spice-worthy shorts are embroidered with bright blue appliqué that reads, “Ganni Moves” in a nostalgic, Noughties-reminiscent font; tangerine piped detailing snakes across quarter-zip fleeces and a cherry-red sweatshirt features curved color block paneling. Elsewhere, dappled knitted separates seen in the edit are worth bookmarking ahead of winter and the same could be said for the softcore loungewear separates.
Happily, certain staples in the Ganni Klub capsule are fit for day and night. The puffy black dress would look great with strappy sandals; try pairing the swirling orange long-sleeve with breezy linen shorts or take the tank bodysuit for a spin with wide-leg trousers.
The brand called upon London-based, all-female skate collective Skate With Sis to bring the collection to life in a campaign lensed by Sophie Jones. Founders Lenisha Benjamin and Caitlyn Espenilla assembled members of the community to star in the shoot, with some pictures presenting the group doing what they do best—rollerskating. “They are so inspiring and their energy is just magnetic,” remarks Ditte. “I want to be part of their team.”
Shop the just-launched collection, here.
