Hailey Baldwin s ode to the unexpected scrunchie is one that s officially here to stay. For last night s Whitney Museum of Art s Studio Party in New York City, the model opted for an ironed and extended blonde ponytail, the interminable updo secured by an onyx iteration of her favorite wrap-around accessory.
The sleek though playful hair moment rendered high-impact makeup nearly unnecessary, with a subtly extended dusting of blush shadow and a pale pink lip acting as soft, romantic counters to the tie-back. The look comes off the heels of navy takes on the polarizing trend. First, Baldwin wound one around a cheeky half-up style for a recent appearance on Live with Kelly and Ryan and last fall, she paired a cornflower blue scrunchie with an artfully matched blazer (or vice versa; who s to say?). But with the addition of last night s slicked mane texture, barrage of silver earrings, and luminous skin, Baldwin s love of the 90s finisher has now reached black-tie-ready levels. How will she reinvigorate the cool and kitschy note next? Stay tuned.
