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We may be more than halfway through the new year, but that doesn t mean you re stuck with the same hair color or style you came into 2025 with. Whether it s January 1st or mid-July, there s always time for a hair transformation.
“This year is all about versatility and boldness,” says Cass Kaeding, celebrity stylist and K18 ambassador.
“The overarching trend is personalization,” adds Tracey Cunningham, celebrity colorist and Schwarzkopf Professional’s U.S. creative director of color and technique. “Clients want color that’s tailored to their features, enhancing their skin tone, eye color, and style. Whether it’s blonde, brunette, or red, it’s about creating a look that feels natural yet elevated.”
From bold shades of red like cherry cola and ginger spice to classic Old Hollywood blonde, there s something for everyone. Below, the experts break down the 11 hair color trends that will be everywhere in 2025. Pin this for later.
Cherry Cola
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Everyone wanted to go red in 2024. The same can still be true in 2025, but Cunningham says we can expect these reds to have some brunette undertones. Say hello to cherry cola.
A mix of multidimensional lowlights and shadow roots, she says cherry cola gives red brown hair more depth and longevity.
Golden Silvers
Cunningham says that platinum blondes and icy silvers are timeless and trend every year. But for 2025, she sees people pairing their cooler shades with warmer golden undertones to give hair a soft blended effect that feels more wearable.
Ginger Spice
Kaeding says to think of ginger spice as the softer sister of the bright copper shade we’ve all come to know and love. “It’s warm, radiant, and complements pretty much any skin tone,” she says. “It’s perfect for those who want something rich and vibrant without being too over-the-top.”
Blended Grey Transitions
We’re all for embracing our natural gray hair. And according to celebrity colorist Sierra Kener, 2025 is the year that more people will forgo covering up those silver strands.
“For clients embracing their natural silver strands, the trend is about making it seamless and chic, blending highlights or lowlights to create a polished, intentional appearance,” adds Cunningham. To take care of your grey hair, you need to keep it hydrated. Kener recommends a mask like Roz Foundation Mask, which she says is deeply hydrating and reparative.
Timeless Blonde
Cunningham sees hair color for 2025 moving towards richer hues and multidimensional colors. She points to Lindsay Lohan’s blend of warm, buttery tones with soft highlights, calling it a luminous blonde that calls back to old Hollywood glamour. “[It] enhances her iconic style and proves that blondes can be sophisticated, dynamic, and elegant,” she says.
Mocha Mousse
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Channeling the Pantone color of the year, Kaeding says mocha mousse is a shade to look out for. “This is a rich, warm brown with just a hint of coolness, making it super wearable,” she says. “It’s the perfect balance of depth and warmth, without being overly red or orange.” She recommends this for anyone looking for a sophisticated brown with a little extra dimension or looking for a shade that will subtly stand out.
Vibrant Copper
You can’t go wrong with any red shade for 2025. “The vibrant reds aren’t going anywhere,” says Kaeding. “Whether it’s bold copper or more of a deep cherry red, those rich, saturated shades are here to stay. They’re just so eye-catching and fun.”
She calls out the classic copper red for its fiery and striking, especially when you pair the shade with a sharp cut. Kener agrees that red shade will still be very popular and recommends using a UV protectant like the Incommon Magic Myst to keep hair looking vibrant.
Espresso Martini Brunette
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Cunningham says that brunettes are having a moment right now and will continue to gain momentum in the new year. One of Cunningham’s favorite recent brunette looks is Khloé Kardashian’s Espresso Martini. “It’s rich, glossy, and dimensional—a true
‘expensive brunette’ shade that feels luxurious and elevated,” she says. In between touch-up appointments, she recommends using the Schwarzkopf Professional’s Igora Vibrance, which will enhance tone and boost shine.
Contrast Roots
Cunningham loves Lana Del Rey’s dark roots, which is a stark contrast to her softer, blended ends and gives her a cool effortless vibe, and predicts many will suit when it comes to their own roots. “It’s striking yet low maintenance, which makes it perfect for so many clients,” she says.
Moody Browns
Kener loves a dark, moody brown for 2025, which offers high shine in a solid brunette shade. She recommends using the Mydentity Myhero Shampoo and Conditioner to keep new color-treated hair hydrated and looking vibrant.
Sunkissed Bronde
“Bronde is going to continue dominating because it’s just such an easy, low-maintenance color,” says Kaeding. “It’s that perfect blend of blonde and brunette that feels effortless but still looks put together. I see it paired with those lived-in blonde shades too—soft, natural, and a little sun-kissed.” She recommends using the K18’s Leave-In Molecular Repair Hair Mask for at-home upkeep to repair damage from color chemic services and keep hair looking healthy.
Cinnamon Gloss
Not ready to commit to a full red? Celebrity colorist and Redken ambassador Laurie Heaps loves adding a cinnamon gloss to your natural shade to get the best of both worlds. “This isn’t about going full red,” Heaps says. “But adding a soft cinnamon tone to brunettes or darker blondes for depth.” To keep the tone fresh and give hair a boost in radiance, she recommends using something like the Redken Shades EQ Gloss.
Toasted Sand
For blondes wanting depth without the harsh contrast of going too dark with their highlights, Heaps says a toasted sand (which you can think of as a blend of beige and subtle golden hues) is the way to go.
Butterscotch Balayage
Balayage is a great highlighting technique if you want to get that natural-looking sun-kissed effect. For this year, Heaps loves a warm mix of light browns and soft golds that will seamlessly melt into hair for the perfect finish.
Cozy Chestnut
If you re looking to soften up the richness in your brunette shade, Heaps recommends adding subtle warm highlights. This chestnut color will add some lightness while still feeling extra cozy.
Have a beauty or wellness trend you re curious about? We want to know! Send Vogue s senior beauty wellness editor an email at beauty@vogue.com.
