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Meryll Rogge, the 40-year-old Belgian designer and founder of her namesake label, has scooped up the 2025 Andam Grand Prize. With it, she’ll receive a grant for €300,000 as well as a year of mentorship from Sidney Toledano, Institut Français de la Mode (IFM) president and senior advisor to LVMH chair and CEO Bernard Arnault.
“This year’s grand prize winner, Meryll Rogge gave us a masterclass in fashion and contemporary culture, turning ambiguity, hybridity and the unexpected into allies,“ Andam president Guillaume Houzé said in a statement.
The jury’s Special Prize was awarded to French label Alainpaul. It comes with a grant of €100,000 and a year of mentorship also from Toledano. In a statement, Toledano praised “Meryll Rogge, who offers a new vision of femininity imbued with modernity and wearability, and Alain Paul, whose background as a dancer reveals the body language combined with a couture spirit and a deep appreciation for French craftsmanships”.
Rogge — the only female finalist — and Alain Paul edged out Willy Chavarria, Zomer and Egon Lab to bring home the prizes. Among those who have received Andam’s coveted top prize are Christophe Lemaire, Anthony Vaccarello, Alexandre Mattiussi, Iris Van Herpen and Glenn Martens. The prize was founded in 1989 to further Parisian designers, with Martin Margiela receiving the first edition.
The Grand Prize is one of four yearly awards from Andam, all of which include a financial grant and a mentorship. The Pierre Bergé Prize went to Burc Akyol and the Accessories Prize to Sarahlevy. Each of those awards carries a grant of €100,000, as does the Innovation Prize, which was awarded in May to Losanje, the French startup that supports brands and businesses in the creation of circular textile products.
Rogge, who worked with Dries Van Noten and Marc Jacobs, founded her brand five years ago, based in Ghent, Belgium. She was a semi-finalist of the LVMH Prize in 2022 and a finalist of the Andam Grand Prize last year. Rogge held her biggest show to date in March for Autumn/Winter 2025, which is the collection she presented to the Andam jury today.
“It was our first real show, real production, full casting, light, sound. It was an important moment because we could finally show our global vision,” Rogge said on Monday. How is she going to use the grant? “We’re going to work on three pillars. The direct-to-consumer channel and notably invest in launching e-commerce. The second pillar is communication. We saw with the fashion show in March that it brought a lot of attention — people reacted well, we got a lot of press. The third pillar is developing accessories. We have already started a bit with small leather goods and shoes. It’s very clear what we want to do.”
Correction: Meryll Rogge is 40, not 41 as previously reported. (30 June 2025)
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