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Yesterday afternoon, Mary-Kate and Ashley Olsen debuted their fall 2024 collection at Paris Fashion Week. But that particular presentation might have eluded you should you also happen to be observing this season’s collections from behind a screen. That is because the designers— shrinking beneath their oversized layers and relative aversions towards the press—prohibited showgoers from capturing or sharing any content on social media from The Row.
Guests were instead provided with an old-fashioned notebook and pencil to jot down ideas and sketch out their designs in real-time. The motivation was thus: to break the content mill and provide editors with a little discretion and a little time to think, which are the rarest of luxuries in today’s content economy. But, in a perhaps deliberate twist of fate, the whole thing ended up causing a social-media spectacle of its own, with just about every guest in attendance rushing to Instagram to declare the Olsens’s decision as “so chic!”.
The show notes could have read: “Look at me!” But also, “Don’t look at me!”, which is something that could also be extended to this image of Jennifer Lawrence – who looked like she might have been, but was not in attendance at The Row’s presentation – strolling around Paris in face-swamping sunglasses, a Leset maxi dress and a slack-lined coat with a long woollen scarf draped around her head. Consider it a sort of tasteful evolution of the “anti-paparazzi” scarf that Paris Hilton used to bedeck herself with in 2016, designed to simultaneously draw in photographers and maintain anonymity. There is a reason why J Law is considered a poster girl for the Olsens’s most exclusive designs.
Shop more items inspired by Lawrence below.
