All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
In 2022, Bobbi Brown’s first Jones Road complexion product launch was a foundation, which surprised some, given how skin obsessed she is. Then again, at the time, foundation was the preferred skin-evening solution—and the hydrating and glow-boosting tinted moisture balm What the Foundation (or WTF) reimagined what the formula could look and feel like. Now, three years later, the brand’s latest, Just Enough Tinted Moisturizer (available today), is doing the same.
“The rich, balmy texture of WTF formulation isn’t for everyone,” Brown tells Vogue, whereas her take on the tinted moisturizer is more universal. “It offers lighter-weight moisture, lighter coverage, and a lighter finish—yet is still effective at covering redness and evening out the complexion on all skin types. It’s also perfect as we head into the summer and the temperature and humidity heat up.”
Jones Road Just Enough Tinted Moisturizer
.jpg)
- Why We Love It: Powered by a nourishing blend of sodium hyaluronate, glycerin, and vitamin E, this new formula by Jones Road is one of the most hydrating tinted moisturizers you’ll ever try. Despite its conditioning benefits, it’s notably lightweight—apt for concealing redness and dark spots with minimal product for hours of comfortable wear.
- Key Ingredients: Sodium hyaluronate, glycerin, vitamin E
- Shades: 16
- Size: 50 ml/1.69 fl. oz
With the popularity of tinted moisturizers at an all-time high and many using these instead of any foundation, Brown is clearly giving the people what they want. She knew her collection of effortless cosmetics, designed to help people feel like their best selves, needed something aligned with the everyday person and her community of Roadies. “The beauty customer right now is very knowledgeable and sophisticated,” says Brown. “She wants clean, easy-to-use products that take minutes to apply yet still give you just the right combination of coverage and hydration that makes the skin feel as good as it looks.”
The answer, she continues, was a tinted moisturizer: the quickest way to feel put together without looking like you’ve done anything. It’s the kind of product you’ll want to apply with your fingers, though the brand’s Skin Brush also works great. As you massage it in, it blends undetectably in seconds. The texture is that of a traditional face cream but on the lighter end of the spectrum, retaining many of the moisturizing properties of its skin-care adjacent. Sodium hyaluronate, a derivative of hyaluronic acid, is the star ingredient paired with glycerin and vitamin E to help skin retain moisture, minimize fine lines, and quell dryness.
It’s available in 16 shades (aligned to their corresponding foundations), and once blended the finish is pretty natural with just a bit of radiance. Those who prefer a true skin-like visage will love it, while those keen on a glowy finish can build to that level. Texture aside, what I love most is the coverage. Light to medium in finish, the formula is just pigmented enough to veil redness, dark spots, and blemishes with minimal product, and you can add a second layer for additional coverage or to spot correct to your liking. These benefits make it optimal for those with mature skin. “It enhances the skin without looking like you’re wearing anything,” she says. As the old saying goes, it’s simply your skin, but better.
Think of this as the first step in your makeup routine; just remember to apply moisturizer and sunscreen first. I’ve been testing this for the past few weeks and have been completely taken by the formula. It offers hours of comfortable wear (and does not require setting powder), the perfect finish, and incredible coverage without the weight—a major selling point to someone like me whose number one makeup priority is evening my complexion. More often than not, I find I can ditch concealer altogether when I’m in a pinch. Its uncomplicatedness makes all the difference on my most hectic days.
“It’s effortless makeup that makes you feel put together but not overly made up,” Brown says. “Our customers want to look and feel great but are short on time, running from school drop-off to work and then to yoga with friends. These active women are navigating busy days and living full lives. We created Just Enough Tinted Moisturizer for them.”
