All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
Garry Marshall thinks you should call your mother. In Mother’s Day, Marshall’s latest addition to his series of big, lucrative films inspired by national holidays (Valentine’s Day, New Year’s Eve), inspiration came from filial ties; what the film’s notes called “our first love,” and “the link that can t be broken.” The film stars Julia Roberts (who first worked with Marshall on Pretty Woman), Kate Hudson, Jennifer Aniston, and Jason Sudeikis, among others, and had its New York premiere, hosted by Lands’ End and the Cinema Society, at the Lower East Side’s Metrograph theater on Thursday. The audience included Tony Danza, Misha Nonoo, Olivia Palermo, and a crop of Marshall’s friends and family, most of whom made brief cameos in the picture. Hudson was joined at the screening by fellow castmates Jack Whitehall (a recent British import, whose proud parents were in the audience) and Aasif Mandvi, who plays Hudson’s husband in the film and whom Marshall singled out in his opening comments for their shared love of peanut butter.
Lands’ End sponsored the premiere, and the film’s themes of maternal devotion tied in neatly with their own newest initiative; the aptly named #DearMom Campaign, which uses various social media platforms to let mothers know how much they are appreciated. Visitors to the Lands’ End website who upload photos and videos celebrating their mothers are also entered for a chance to win a $100 gift card to the site, or a five-day stay at the Sonesta Fort Lauderdale Beach resort. But before that: the after-party. After the movie, guests piled out of the theater and summoned a slew of Ubers, pointing their drivers toward Soho’s Ladurée for the appointed fete. Very sweet, indeed.