All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
“I didn’t really use to do anything with my skin; [it] was just kind of good—I got lucky,” admits Euphoria star Maude Apatow. “Then, when I started working and wearing more makeup, [it] got a lot worse, so I needed to come up with a routine; this one I’ve used all through shooting Euphoria and it’s all worked—except this last week when I broke out,” she laughs.
Apatow, who plays Lexi Howard in the HBO series, begins her skin care with a toner and lotion by Obagi Medical before applying Jillian Dempsey’s Hydrating Eye Masks. “Definitely, when I’m working my skin gets a lot worse and it’s taken me a long time to figure out products that don’t make me break out,” she says while massaging a Chantecaille roller across her face. “The one big thing I learned, though, is making sure all your makeup comes off at the end of the day.”
The 24-year-old preps for her red lipstick look with an exfoliating, hydrating duo by Charlotte Tilbury, then perfects her base with sunscreen, two primers, and Armani’s Luminous Silk Foundation, which she applies with a bejeweled Artis Oval 7 brush. After that, she applies two NARS concealer formulas. Next, she brushes her brows up with a Chanel spoolie and clear brow gel, filling in sparse areas along her arch with a brow pencil. Her makeup continues with a mauve powder blush, smudgy eyeliner, neutral shadow, and a double coat of mascara—the first by Laura Mercier (which the makeup team used on set for a faux lash effect) followed by another from It Cosmetics. “No one really expected it to be as big as it is,” she remarks of Euphoria, crediting lead makeup artist Doniella Davy for creating the buzz-worthy looks. “It’s so crazy to see people doing Euphoria makeup—and I’m so jealous! I feel like I’m too shy to wear that bold of a look.”
That said, her character’s evolution has been charted in part through her beauty looks. In season two, Apatow explains, “My character starts out shy and comes into her own as the season goes on, and you see that with the makeup too. Her makeup looks get a little bit bolder.” Off set, Apatow applies the NARS Liquid Blush in Orgasm to her cheeks before dusting on a bronzer by Guerlain.
When it comes to those perfect red lips, she turns to a Laura Mercier Matte Lipstick which she notes “stays on all night.” Sans liner, she uses a skinny Artis linear brush to conceal around her lip line while musing on the ubiquity of the bright color: “I have friends who say, ‘Ugh, I can’t pull off a red lip.’ I m like, I don’t think that’s true. I think anyone can!”
Filmed at The William Vale
