With Earth Day upon us, there’s no better time to celebrate the very best that Mother Nature has to offer—be it with a bursting bouquet of hand-plucked wildflowers, a botanical-dyed dress from Marfa, or simply clean cosmetics.
“In the past it was difficult to find holistic beauty brands, but now there are a lot more lines on the market moving in this direction,” says Laura May, the designer behind the sustainable Australian athleisure line Nagnata and a self-professed “purist” who’s been scouring products’ ingredients lists since her early 20s. “It used to drive my mum crazy!” she remembers with a laugh of her slow and steady approach. But while May might have once been an outlier, she is now joined by a cadre of women who have also tuned into the feel-good power of natural beauty. Here, five fashion insiders sound off on their favorite green finds, from a potent CBD moisturizer to a creamy rose-tinted lipstick. Best of all? They’re 100 percent guilt-free.
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