While we were all at home baking sourdough bread, Louis Vuitton’s Nicolas Ghesquière took up a new quarantine hobby: photography. The result is a fall Louis Vuitton campaign that brings the designer’s friends and muses in front of his lens. Léa Seydoux, Dina Asher Smith, Marina Foïs, Sora Choi, Akon Changkou, Stacy Martin, and Noémie Merlant have all posed for Ghesquière in LV’s time-traveling fall 2020 collection; the shoot location was at his home on the Quai Voltaire.
A cross-pollination of not just ideas but also of communities is central to Vuitton’s fall ’20 collection, which crisscrossed time to pair passementerie jackets with moto trousers and skirts with mannish blazers. “I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation,” Ghesquière wrote in a release. “In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already.… For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.”
Maybe the designer-photographer mash-up is the 2020s answer to the model-DJ multi-hyphenates of the 2010s? Pierpaolo Piccioli did something similar for Valentino’s resort look book. Who’s next?
