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Though it’s long been a custom to have bridesmaids wear froufrou clone dresses in mouthwash blue or Pepto pink, wedding rules have relaxed over the years. Instead of having the nuptial crew dress all the same, why not opt for something that is more in line with the participants’ tastes and style? Plus, when a bridal party member can wear something that they picked out, they’re more likely to make use of it in the future.
Brides-to-be could suggest a theme—bohemian, frill-forward—and leave the interpretation up to the bridal party. Or focus on a color: One fresh idea is to have the bridesmaids buck tradition and wear white à la the Source Family for a chic-crunch feel. “I think it’s epically chic and takes a brave bride to have her wedding party in white,” says stylist and former Vogue editor Emma Morrison, who recently wore white as a bridesmaid. “It’s so striking for the bride to have the confidence to know that she’ll stand out among a bevy of similarly clad babes.” An equally outré route? Opt for a denim motif for a ranch or barn wedding. Here, 33 ideas for looks the attendants can wear again and again—and not just as a Halloween costume.
