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Everyone is getting caught up in the excitement of the Paris 2024 Summer Olympic and Paralympic Games (if you haven’t marked your calendar already—the opening ceremony is this Friday), including the fashionistas. Whether you are feeling the patriotic spirit (we may be biased, but Team USA all the way), want to wear something festive to that viewing party you plan to attend, or are a sports fan inspired by this year’s host location, there are a plethora of summer fashion capsules and sport collaborations to energize your wardrobe with a little Olympic fire.
The 2024 Olympics Fashion and Sports Collaborations to Know:
- Nike x Jacquemus: Nike x Jacquemus bra, $110
- J.Crew x USA Swimming: J.Crew x USA Swimming Heritage one-piece swimsuit, $128
- Skins for Team USA: Skims cotton jersey Olympic T-shirt, $54
- Marine Serre x Ssense: Marine Serre ribbed dress, $255
- Vilebrequin x Inès de la Fressange: Vilebrequin x Inès de la Fressange caftan dress, $445
- Balanciaga Souvenir Shop: Balenciaga I Love Paris Balenciaga cap, $350
- Salomon: Salomon XT-6 sneakers, $200
- Athleta Anthem Collection: Athleta Interval half-zip, $99
- Tracksmith Federation Collection: Tracksmith Federation singlet, $70
- Polo Ralph Lauren Team USA: Ralph Lauren Team USA Closing Ceremony polo shirt, $248
- Gucci: Gucci short pleated skirt, $1,500
- Gap: Gap Team USA baseball hat, $45
Nike x Jacquemus is back for another round and these pieces have a true Olympiad feel, with tracksuits inspired by the warm-up sets worn by the athletes themselves, to bra tops and skirts with the signature Jacquemus, French twist—all in a palette of red, white, blue, and silver. If packing for your upcoming vacation is leaving you stumped, perhaps consider leaning into the USA Swimming x J.Crew capsule featuring swimsuits and cover-up options such as striped, Bateau shirts and drawstring sweat shorts with an East coast-inspired, Americana feel. And whether you are headed to Paris or not, grab a memento or two with some serious fashion cachet, like a logo ball cap or lanyard from Balenciaga’s souvenir shop—a cooler way to mark the moment.
Below, shop all the best Olympic collections, fashion collaborations, and sport capsules inspired by the games themselves. They’re pure gold.
Nike x Jacquemus
The third installation of the ongoing partnership between the heritage, American athletic brand and cult-favorite, French fashion house offers a 10-piece collection full of sportswear, sneakers, and accessories with both American and French references throughout. Find a color palette inspired by the colors of both country’s flags (let’s hear it for the red, white, and blue), atop sporty separates, Le Swoosh bags, and reimagined Air Max 1 sneakers. Scoop up your favorites ASAP—they are going to go fast.
USA Swimming x J.Crew
Splash into summer with this limited-edition capsule influenced by the minimalist, ’90s beach classics J.Crew is known for. Think, lifeguard-approved swimwear and beach-ready, canvas bucket hats, embellished with custom USA Swimming graphics. The collection gives back, too, with a donation to the USA Swimming Foundation, who promotes the sport throughout the country, as well as aiding the athletes who will be competing in the games this July. The campaign images were even shot on several of the 2024 Team USA swim athletes, including Jay Litherland, Olivia Smoliga, Dare Rose, and Rhyan White, to name a few.
Skims for Team USA
The latest Skims for Team USA capsule has launched in tandem with the 2024 Olympic and Paralympic Games in Paris (previous drops included Tokyo 2020 and Beijing 2022), and we are here for all the cute and comfortable options you’d expect from the brand, with a sport-inspired spin. This time around, new categories are included in the mix, such as swimwear (the cute, piped bikini is already in our shopping cart) and men’s options like pajamas, underwear, and tees—all emblazoned with Team USA graphics.
Marine Serre x Ssense Six Moons
Parisian-based Marine Serre, whose fans include everyone from Beyoncé to Kendall Jenner, has partnered with retailer Ssense to celebrate the upcoming festivities in their hometown. This special capsule is inspired by the infamous rings of the Olympic logo, reimagined using the brand’s own moon print. The Six Moons capsule offers Y2K-approved styles, including contrasting tank tops, bike shorts, and mini dresses, all adorned with the special illustration. Game on.
Vilebrequin x Inès de la Fressange
Vilebrequin is celebrating French fashion this summer with a special swim and resort wear collection, in partnership with another iconic designer, Inès de la Fressange. The Parisian model whose synonymous line is known for quiet elegance with that certain je ne sais quoi, often works with a red, white, and blue palette, and this capsule is no exception. Find color-blocked swim pieces, terry cloth separates, and a kaftan or two in crisp, cotton shirting that pack perfectly for that summer adventure ahead, whether that leads you to the city of Light or not.
Balenciaga Souvenir Shop
Although the streets of Paris may be swarming with millions of athletes and spectators attending the many events over the next few weeks, you can still get a little taste of Paris without having to step foot in the country. You won’t find your run-of-the-mill tourist trap trinkets here, either. The Souvenir Shop collection from Balenciaga is stocked with collectables celebrating the brand’s beloved city and landmarks, along with the nostalgia of a travel memento. “I Heart Paris” tote bags and ball caps, Eiffel Tower keychains, and even Arc de Triomphe flip-flops all await you here.
Salomon x Nordstrom
Calling all hypebaes! New York-based creative director Alex Dymond has designed two exclusive colorways of the Salomon XT-6 and ACS + OG for Nordstrom. These shoe styles are outfitted with a pop-forward take on both the French and American flags historic colors. True to the brand’s core DNA, these are built for distance with stability in mind, offering orthopedic cushioning and traction for a variety of surfaces. Trust us—these will withstand a full day of walking in high-volume crowds (if you have secured tickets for one of the many events), or also work as a reliable travel option all summer, whatever your destination may be.
Athleta Anthem Collection
Simone Biles and Katie Ledecky headline Athleta’s Anthem collection, a limited-edition drop of fan-favorite styles in red, white, and blue, celebrating the female athletes who will be competing this summer. Scoop up matching activewear sets, including cropped bra tops with biker shorts or leggings, tennis skirts for all those outdoor activities, sporty zip-ups for warm-ups and recovery, and even a tube sock or two. Your summer workouts just got a whole lot smarter.
Tracksmith Federation Collection
In homage to the spirit of the Games, running brand Tracksmith’s new Federation Collection nods to the outfitting of athletes during the entire process of competition. From one special, handmade blazer fit for running to and from the village, in collaboration with Emilie Hawtin of Clementina, to an athletic singlet for race day, and a tracksuit for the awarding of the medals afterwards, every part of the Olympians’ day is considered—as well as yours.
Polo Ralph Lauren Team USA Collection
As an official outfitter of Team USA for the 2024 Olympics and Paralympics, discover some of the same pieces you will be seeing Team USA wear throughout the various ceremonies over the next few weeks. Track pants fit for the village, and the actual polo shirt the flag bearers will be wearing during the closing ceremonies are all a part of the numerous offerings the brand is presenting.
Gucci Tennis Collection
Gear up for a summer of activity with Gucci’s Tennis Collection, a line of performance wear fit for the court with the brand’s heritage spin to boot. Traditional tennis whites never looked so good—whether that be a cotton piqué polo shirt and pleated miniskirt or a piped tennis dress, and you don’t want to miss the accessories section. The Ace sneaker and logo-printed duffle bag make winning extras. Don’t worry, this look also works for those who will be cheering from the sidelines as Coco Gauff hopefully takes gold in her tournaments during the Paris games.
Gap Team USA Collection
Get inspired to cheer on Team USA with the Gap collection that seems to be pulled straight from the ’90s archive. Unisex sweatpant sets, softly worn-in T-shirts, and oversized, rugby shirting, embroidered with “USA” and an American flag icon, have an effortless fit and comfortable feel that are appropriate for all those hot, summer days ahead. We are sure all of these athletic-inspired pieces will live on in our wardrobes, well after the final ceremonies come to a close.
LA28 Olympic Games x Hiro Clark
Although Paris might be on the brain for now, the Summer 2028 games will be held in Los Angeles, and you can get a head start on shopping for merchandise now. L.A.-based brand Hiro Clark has you covered with its line of 100% cotton tees, hoodies, and shorts celebrating the next host city. Shop each of their distinct, graphic designs in either of the five ring colors, inspired by the logo—blue, gold, black, green, and red.
KITH x USA Basketball
We’d expect nothing less than Kith’s surprise summer drop to be in partnership with the Olympics—specifically the USA Basketball team. Signature Kith silhouettes take-on the team’s logos and embroidery in this summer-ready collection, starring NBA star and Olympian athlete Kevin Durant. Although the online drop of sweats, T-shirts, and hats has nearly sold out (snag the remaining pieces while you can, here), there will also be an in-person shopping experience for those lucky enough to actually be in Paris, beginning July 20th at the Four Seasons Hotel George V.
