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Whether you look at social media or the red carpet, the streets or the runways, it’s clear that high-octane party dressing is enjoying a renaissance. And no, we’re not just talking a token sequin here or a platform heel there, rather a whole host of new, dedicated event-wear brands flooding the market – and a consumer base that will seize any opportunity to get dressed up. Call it the post-lockdown effect, but one thing’s for certain: loungewear and slippers just won’t cut it anymore.
Historically an industry dominated by a handful of big name brands, event-wear has widened its scope over the last few years thanks to the likes of 16Arlington, Taller Marmo, and Solace London – essentially, brands that have introduced their own USPs to the category. They’re making full-length gowns feel fresh thanks to diamanté and feather detailing, unusual cuts, and unexpected color choices, and bringing cool-girl sophistication to party-ready minis.
So whether you’re heading to an autumn wedding or looking for a show-stopping piece for a big birthday, below, we list the eight lesser-known event-wear brands that are going to be big this season.
Rasario
Seen on the likes of Jennifer Lopez, Katy Perry and Lily Collins, Rasario is the brand making cocktail attire chic again. From dramatic strapless gowns to satin minidresses, this brand is fast becoming a Vogue favorite.
Nafsika Skourti
Central Saint Martins graduate Nafsika Skourti combines formal event-wear silhouettes with party-ready finishes in her statement-making designs, which cover everything from cut-out suiting to embellished gowns.
Solace London
Describing their aesthetic as “modern futurism balanced with timeless minimalism,” Laura Taylor and Ryan Holliday-Stevens are the brains behind Solace London. Expect couture cuts paired with contemporary pops of color.
Filiarmi
Filiarmi was founded in 2020 by Gozde Arig, who graduated from London College of Fashion and went on to train under Emilia Wickstead and Charles Anastase. The latest collection is full of show-stopping jumpsuits and sinuous gowns.
Taller Marmo
One of the better-known names in the line-up, Taller Marmo has become known for its fresh take on the kaftan, trimming the traditionally modest garment with feathers and fringing. Already a favorite amongst the fashion crowd, we expect this brand to make many more appearances on A-listers this season.
16Arlington
16Arlington is another fashion editor favorite that has hit the mainstream with its party-ready, embellished dresses and separates. In just five seasons, the brand has ascended to an impressive industry standing, and it shows no signs of slowing down.
Realms
Realms’s edit may be concise, but its Spirit suit has been an instant hit with fashion-lovers, thanks to its striking wavy edges and flattering colorways (you can even order your own bespoke style). A perfect wedding guest dress alternative.
Bogdar
Founded by husband and wife team, Teodora and Pavel Lozanov, Bogdar specializes in Noughties-inspired party-wear which is produced in short runs in a family-run atelier in Bulgaria. Expect party tops and bodycon dresses aplenty.
