The search for the epicenter of Los Angeles is an ever-changing debate, with some preferring an east-side locale, while others more west. But last night, all roads seemed to lead to Rodeo Drive, where Ralph Lauren opened its recently reimagined Beverly Hills store. The evening was a celebration of not only the brand’s new see-now-buy-now movement finding a West Coast home, but it also found a small flock of very different Hollywood starlet hosts, each showing how individually tailored the Ralph Lauren brand can be. “I never wear heels,” boasted Langley Fox Hemingway, who wore her own take on Ralph Lauren classic—a crisp blue striped button-down shirt paired effortlessly with slouched trousers and sneakers. Camilla Belle wore a sleek-yet-sporty dress Americana-inspired dress, while Emmy Rossum took a more countryside Ralph Lauren approach, pairing brown suede boots with a navy double-breasted blazer. Dylan Penn, looking glamorous in all-black, posed for pictures in the foyer with friend Bella Heathcote, who paired a military-inspired jacket with a long black beaded fringe skirt. Each take on the brand proving that its style is as malleable as the geography of the ever-changing Los Angeles.
The crowd of local Angelenos like Elaine Irwin, Alexandra von Furstenberg, and Vogue’s Lisa Love welcomed Ralph Lauren’s president of womenswear, Frederic Dechnik, to the West Coast, as trays of Champagne made their way from the downstairs rooms to the upper level of the store, where guests could tour the expansive Ralph Lauren Home collection. At the end of the evening, as guests took their last look around before heading out into the unseasonably warm evening, DJ Alexandra Richards spun ’80s classics, and Dechnik confessed, “I love L.A.,” and L.A., it seems, loves Ralph Lauren.
