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The Sacheu lip liner stain went from a gatekept niche beauty pick to a household name overnight. It all started with an impromptu “get ready with me” TikTok from pop star Billie Eilish when the artist showed her everyday routine while on tour. Most notably, Eilish spotlighted the picks behind a mauve lip combo—a carefully swiped outline of Sacheu’s peel-off lip liner stain, softly blended out with Tower28’s OneLiner. The view count? 12.2 million and growing daily, with over a million video shares, and nearly 14,000 praising reviews of the viral Sacheu liquid lip color on Amazon. In girl math, you could safely say that’s pretty popular, which is no surprise, given the product has sold out several times over, leading to even more TikTok responses town-crying to fellow beauty lovers whenever Sacheu Beauty restocked the bestseller. And best of all, it’s on sale this Prime Day for $10 (about 30% off)—the same price of two Daily Provision crullers that are Vogue’s senior beauty writer’s daily afternoon treat.
As a lip liner enthusiast myself, I had to get my hands on this peel off liner, pulled in by the promise of a lip liner that acts as a lip stain, staying put after application. At any given moment, there are several lip liner pencil and tined balms in my bag ready for reapplication whenever, wherever. But truth be told, who wants to be reapplying their lip look after every drink of water or meal? My approach to beauty is high-yield results with low-maintenance upkeep (Translation: I love wearing makeup, but I can’t be bothered redoing it throughout the day). Pro makeup artist El DeBratto feels the same, which is why they turn to this pick as a tried-and-true option that lasts all day when doing their own everyday makeup before long hours on set.
“I use this lip stain when I do my daily glam and it truly last all day! I love the wearing power of this product and how soft of a pigmentation it leaves on the lips,” DeBratto previously told Vogue. “My current favorite color from this collection is ‘muah-ve ( though, ‘noohde’ is the one Billie Eilish is famously known for!).”
- What It Is: If TikTok led you to this viral lip liner tattoo, you’re not alone. More than just the stuff of internet legend, this buzzed-about find actually works. To use, line your lips as usual and let the product sit for 10 to 15 minutes. Once dry, peel it off to reveal perfectly lined lips that won’t budge all day long.
“Infused with a hydrating blend of hyaluronic acid, and peptides, it conditions while it stains—giving your lips nourishment while the product holds,” Sacheu beauty founder Sarah Cheung tells Vogue. “Plus it’s smudge-proof, water-resistant, and yes, it’s Billie-approved.” Whether you’re prepping for a full-glam look or want a transfer-proof, no-fuss stain that holds up through morning coffee to late-night plans, this peel-off liner is a beauty essential that marries convenience with performance. - Key Ingredients: Glycerin, hyaluronic acid, vitamin E, polyvinyl alcohol (fixing polymers)
- Shades: 10
- Best for: A lip-liner that won’t budge, even with snacks, sips, or sweat. Plus, this pick boasts a cruelty-free formula.
- Size: 0.12 fl oz
About the Sacheu Peel Off Lip Liner Stay-N
This isn’t your typical lip liner. Sacheu redefines the category with its innovative long-lasting lip liner. This revolutionary liquid formula applies like a gloss and peels off to reveal a smudge-resistant lip stain. “Other liners fade, while ours stains ours stains,” says Cheung. “Sacheu’s Lip Liner Stay-N is powered by next-gen peel-off stain tech—meaning, once it dries, the product sets and sticks with you through once, then sticks with you through bite-proof meals, full send nights out, sweat, smooches, and everything in between.”
Unlike traditional wax-based lip pencils that fade, feather, or require constant touch-ups, this peel-off lip liner tattoo provides a bold yet natural-looking tint that stays in place from morning coffee to midnight cocktails. The unique liquid application glides on smoothly, allowing you to sculpt and define your lips with precision. Once dry, simply peel it away to unveil a vibrant, transfer-proof stain that enhances your natural lip line without the heaviness or buildup of conventional liners. It’s a game-changer for makeup lovers who want enduring color without the fuss.
My Experience With Sacheu’s Peel Off Lip Liner
When it comes to lips, I always gravitate toward a full, pillowy pout—nothing over the top, of course, but just enough enhancement to make the natural curves of my lips look a little juicier. I’ve long relied on lip liner as my go-to tool for subtle definition, so when Billie Eilish shared her GRWM and revealed a smudge-proof lip routine that held up through an entire live performance, I, like millions of other viewers, was immediately intrigued. If she could maintain a perfectly defined pout under stage lights and hours of high-octane performing, surely I could get through my morning commute and a full day at the office without my lip look falling apart.
The truth is, eating, drinking, and, in the summer months, relentless heat and humidity are the sworn enemies of a well-crafted lip. Usually, I expect to reapply or fix things by noon, but I had high hopes that Sacheu’s peel off liner would be different. At first glance, the packaging feels sleek and minimal, with a thin doe-foot applicator that took a little finesse to get used to—especially since I’m accustomed to the precision of a freshly sharpened pencil. But after a few tries, I got the hang of it. I went with the shade HEY-zel, a muted, toasty brown that perfectly complements my signature neutral lip aesthetic.
Application-wise, I found the best timing was after finishing my base—foundation, concealer, and blush were all in place—so the lip stain could dry while I moved on to the eyes. As I swiped on mascara and carefully smudged out eyeliner, the the lip stain liner set beautifully in the background, transforming from a glossy liquid into a pliable film. Once dry, I peeled it off to reveal a crisp, softly stained outline that looked effortless and natural, but with just enough structure to make my lips pop. The result? A defined, long-lasting lip look that didn’t budge through coffee, lunch, or a sticky subway ride home. No smearing, no weird patchiness—just a soft, lived-in stain that looked like my lips, only better.
How To Use Sacheu’s Peel Off Lip Liner
First things first, chapped lips and lip stains don’t play well together. Start off by using a lip scrub to exfoliate your pout—that way, the product won’t cling to any dry skin patches. “You can apply Sacheu’s peel-off liner in the exact placement where you would apply your standard lip liner pencil. Start off in the middle of your cupid’s bow, following down the highest points of volume on the lip, and repeat on the opposite side. Then, use the same method at the base of your bottom lip, starting at the center and working outward to the corner of your mouth,” says DeBratto, emphasizing to not stress about perfection—peel-off formulas leave a soft matte stain behind. After waiting about 10 to 15 minutes, you’ll notice the fully product beginning lift, cueing you its time to peel it off.
Say you want to perfect any spots—Cheung has a solution to fixing any application mishaps. “Is your first swipe not-so perfect? Before it dries or after you peel it off, use a cotton swab dipped in micellar water to clean up the edges.” says Cheung. “Don’t be afraid to go over the edges with another layer of Lip Stay-N to correct the lip shape if needed, because lip liner formula is buildable.”
Interested in a bit of shine? Debratto opts for pairing their favorite moisturizing tinted lip balm as a glossy top coat. “As other lip products fade, like your pencil liner, lip gloss, or lip balm fade throughout the day from eating, talking, and drinking, the stain underneath will remain intact.”
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Meet the Experts
- Sarah Cheung is the founder and creative Director of Sacheu Beauty.
- El DeBratto is a non-binary New York-based editorial makeup artist whose clients include Coco Rocha, Flower Beauty, Kristin Ess, and Glamour Magazine.
