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Leave it to Chanel, a fashion house as reliable for its theatrics as for its tweeds, to dock a life-size ship inside Paris’s Grand Palais for its latest Cruise show. But the nautical homage wasn’t the only nod to Coco’s French Riviera vacations. Models’ burnished complexions evoked her legendary souvenir from the summer of 1923: a golden glow that inspired legions of sunbathers and later sparked the first-of-its-kind body oil, L’Huile Tan.
It’s fitting that Chanel’s new guard—Lucia Pica, global creative makeup and color designer—has bottled that upper-deck sheen in a fresh new format. L’Eau Tan, a subtle self-tanning spritz, joins a handful of innovative new-to-market atomizers, such as James Read’s coconut water spray and St. Tropez’s bronzing face mist. “I like to look beautifully sun-kissed and not as though I’ve had a bath in [self-tanner],” says Georgie Cleeve, founder of the London-based label Oskia, which will debut its Adaptive Tan Mist in August. The vitamin-packed formula deepens skin tone imperceptibly over time—and is sure to become a fast favorite among It Brits in need of a color boost. Below, five new formulas for smooth, streak-free sailing this summer.
