“We wanted to examine the clichés of beauty and capitalize on the idea of the Japanese market,” said Shiseido artistic director Dick Page on the corner of Hester and Essex Streets in New York City last night. The brand transformed the Chinatown neighborhood park into an all-red Japanese open market, where guests including Maria Cornejo, Mario Sorrenti, Petra Collins, Heron Preston, and more could roam the stalls and take their pick of crimson treats and accessories.
Gigi Burris sipped on rosé as a bevy of models dipped mango sticks in flavored powders; other partygoers helped themselves to pomegranate donuts.
“I think a lot about how the world can work in an organic, analog sense as it is digital now,” reflected Page. “This is very, very physical. It’s open, and the more we talked about it, the more it made sense with the modernity of the food mixed in with the makeup, toys, and souvenirs. It has the most energy.”