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From the private pools of Calabasas to the beaches of St. Barts, Solid Striped’s color-blocked bikinis and maillots have been racking up frequent-flier miles since the vacation-inspired brand launched six years ago. “We’re in the business of making products that can be packed into your duffel with a little bit of sand from your last trip,” says 33-year-old founder Isaac Ross, a social-media-savvy William Morris alum who created the ubiquitous line after lusting over a discontinued men’s style from the iconic St.-Tropez beach bar and boutique Le Club 55.
That duffel is about to get a little bit heavier as Solid Striped branches out into beauty this month, with an on-brand sun-care curation that debuts just as summer gets under way. “I wanted to connect beyond swimwear,” Ross says of the made-for-Instagram collection, which arrives in ’70s-inspired packaging from in-demand Paris-based creative director Ezra Petronio. Completely free of the contentious chemical UV filter oxybenzone—banned in some places for its harmful effects on marine life—the range is launching with a lightweight, coral-reef-safe SPF 30 lotion, available in two sizes, and a serum-like sunscreen formulated with anti-inflammatory licorice root that s bound to become a requisite step in any skin-care routine, no matter the season.
