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You could argue that one of fashion s biggest mysteries is how is it possible that multiple designers find themselves flocking towards the same trend each season? Color is no exception, and the summer 2025 color trends prove it.
Vogue’s Guide to the Top Summer 2025 Color Trends:
- The Butter Yellow Top: Dôen Henri ruffled pintucked top, $250
- The Wispy Pink Flat: J.Crew classic shirt, $118
- The Plum Top-Handle: Alaïa Le Teckel textured-leather tote, $2,350
- The Crisp Blue Dress: La Ligne Belted pleated striped cotton-poplin midi shirt dress, $295
- The Mocha Mousse Tailored Short: Cos tailored longline shorts, $120
- The Prime Time Sneaker: Adidas Tokyo shoes, $90
- The Clementine Dress: Staud Elyse dress, $295
Often led by a cultural phenomenon—Barbie was solely responsible for a major sales spike in pink at Net-a-Porter back in 2023—colors first seep into runway collections, then trickle down to more accessible brands for the broader consumer, and there is almost always one color that dominates. That said, this season seems to be the exception to the rule. There wasn’t one single shade that reigned supreme (though mocha mousse, the Pantone color of the year, gave other hues a run for their money) but rather a rainbow to choose from across the top ready-to-wear, handbags, and shoe trends. Even for someone who isn’t a bold color enthusiast (like myself) there are more subtle hues (look in the pastel family) to invest into and a plethora of inspirations on how to style them in a less intimidating way.
Below, we break down the defining summer 2025 color trends—and more importantly, how to wear, style, and shop them right now.
Butter Yellow
For the person afraid to embrace color, this one’s for you. Butter yellow graced the runway in sumptuous suede at Chloé, as feminine separates at Chanel, and as minimalist draped dresses at Toteme. The unexpected styling trick? Pair with black to add a tough, grounding feel to an otherwise feminine hue.
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Wispy Pink
Barbie pink may have been the last time we were enamored by this color but for summer/summer 2025, the hue was given a lighter touch. Alaïa, Khaite, and Loewe all balanced the soft with the sculptural, making this hue feel anything but ultra-girly as pink is often associated with. The super sheer fabrications (another summer 2025 fashion trend) including organza and chiffon gave the shade a barely-there feel. Minimalists, if you’re expanding your color palette this season, let it include powder pink. Pair it back with a crisp white cotton skirt or for something more fashion forward borrow from mocha mousse; pink and chocolate brown is an unexpected but cool combination.
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Moody Plum
Plum is oxblood’s cooler, older sister that’s always a step ahead of the game. Showcased in strong shapes and silhouettes, this seemingly under-the-radar shade works best when worn head-to-toe tonal in tailoring or strong dress shapes—ties optional.
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Crisp Blue Cotton
Wardrobe essentials like the crisp white shirt are no stranger to the runways, and it’s these everyday items that make the shows feel more attainable and inspirational to the broader consumer. Pale blue, crisp cotton shirting with strong collars felt like a fresh update to the classic no matter your personal style; tucked into high-waisted, wide-leg pants or one of summer’s top denim trends is how to fashion-girl this preppy, uniform-like color.
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Mocha Mousse
Suede, jersey, leather, oh my! This hue came in all shades and fabrics for added texture and interest to outerwear trends and accessories. From shrunken suede jackets at Miu Miu to draped jersey dresses at Lemaire and Gucci, mocha mousse can act as the perfect backdrop for any other fashion color trends within this report. Style it with a pop of red or pare back to pale blue—and when in doubt, opt for accessories. The brown suede handbag or loafer are the perfect everyday essential.
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Prime Time
Retro sportswear was a big trend this summer and primary colors played a significant part in bringing that to life. From Loewe, whose ultra short mini dresses added a sporty feel to bright and bold blue tones, to Prada, where clever knitwear gave the illusion of a sporty polo top styled under a V-neck (two for the price of one!), primary colours came in hot. When in doubt, opt for one-and-done with a statement dress in the ever flattering red.
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Tangerine
Zesty citrus shades are no stranger to the runways but unexpected pairings made this feel like the perfect summer shade to invest in this summer. From bohemian blouses paired with billowing khaki skirts at Saint Laurent, to draped skirts paired with slim-fit tops at Tove, a pop of citrus is a fresh way to embrace color. For a sun-drenched statement, a draped jersey dress from Bottega nails the vibe.
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