Virgil Abloh broke down the boundaries between streetwear and luxury, changing fashion—and street style—forever, starting with his own label, Off-White. The brand’s signatures—like quotation marks, crossed arrows, and red plastic tags dangling from sneakers—are bona fide signs of cool from Seoul to Stockholm. Below, a look back at how the designer, and his label, took to the streets, with cameos from fashion’s cool crowd, Evan Mock, Takashi Murakami, and Neymar among them.
Virgil Abloh in a Louis Vuitton T-shirt, Paris spring 2019 men’s
Photographed by Phil Oh
Evan Mock in Off-White, Paris fall 2020 men’s
Photographed by Phil Oh
Natalia Vodianova (left) in an Off-White top, Paris spring 2019 ready-to-wear
Photographed by Phil Oh
Mademoiselle Yulia with an Off-White bag, Paris spring 2019 ready-to-wear
Photographed by Phil Oh
An Off-White x Takashi Murakami bag, Paris spring 2019 men’s
Photographed by Phil Oh
Giedre Dukauskaite wearing an Off-White bag, Paris spring 2020 men’s
Photographed by Phil Oh
An Off-White x Rimowa suitcase, Paris spring 2019 men’s
Photographed by Phil Oh
An Off-White bag, New York spring 2020 ready-to-wear
Photographed by Phil Oh
An Off-White lanyard, Seoul spring 2018 ready-to-wear
Photographed by Alex Finch
Takashi Murakami in an Off-White scarf and sneakers, Paris fall 2018 men’s
Photographed by Phil Oh
Jan-Michael Quammie in an Off-White jacket, Paris spring 2019 ready-to-wear
Photographed by Phil Oh
Tyga in Off-White, Paris fall 2020 men’s
Photographed by Phil Oh
Gaia Repossi in an Off-White dress, Paris spring 2019 ready-to-wear
Photographed by Phil Oh
Sita Abellan in an Off-White cape, Paris spring 2020 men’s
Photographed by Phil Oh
Neymar in an Off-White sweatshirt, Paris spring 2019 ready-to-wear
Photographed by Phil Oh
Takashi Murakami in Virgil Abloh x Nike sneakers, Paris spring 2020 men’s
Photographed by Phil Oh
Off-White x Nike sneakers, Paris spring 2019 men’s
Photographed by Phil Oh
Ian Bradley in Off-White x Nike sneakers, New York fall 2019 ready-to-wear
Photographed by Phil Oh
Giedre Dukauskaite in an Off-White jacket, Paris spring 2020 couture
Photographed by Phil Oh
Pop Smoke in an Off-White jacket, Paris fall 2020 men’s
Photographed by Phil Oh
Véronique Tristram in Off-White sunglasses, New York fall 2018 ready-to-wear
Photographed by Phil Oh
Sarah Brody in Off-White x Warby Parker sunglasses, New York spring 2018 ready-to-wear
Photographed by Phil Oh
Eva Chen in Off-White x Warby Parker sunglasses, London spring 2018 ready-to-wear
Photographed by Phil Oh
Tiffany Hsu carrying an Off-White bag, Paris spring 2017 ready-to-wear
Photographed by Phil Oh
An Off-White bag, Paris spring 2021 ready-to-wear
Photographed by Acielle / Style du Monde
Virgil Abloh in a Louis Vuitton holster, Paris spring 2019
Photographed by Phil Oh
Abloh, Paris fall 2015 ready-to-wear
Photographed by Phil Oh
An Off-White shirt, Paris spring 2017 men’s
Photographed by Phil Oh
Leaf Greener in Off-White jeans, Paris spring 2017 men’s
Photographed by Phil Oh
Sarah Rutson in an Off-White jacket, London spring 2017 ready-to-wear
Photographed by Phil Oh
Off-White jackets, Paris fall 2016 men’s
Photographed by Phil Oh
Abloh in an Off-White belt, New York spring 2017 men’s
Photographed by Phil Oh
Abloh wearing Chrome Hearts, Paris fall 2016 men’s
Photographed by Phil Oh
An Off-White belt, Seoul spring 2019 ready-to-wear
Photographed by Alex Finch
Heron Preston and Abloh, Paris fall 2018 men’s
Photographed by Phil Oh