Taylor Swift s 2024 Grammys Beauty Is an Ode to Her Reputation Era

Taylor Swift
s 2024 Grammys Hair Is a Throwback to Her Reputation Era
Photo: Getty Images

Taylor Swift is forever faithful to a fairly specific beauty equation, and to Easter eggs—so when the six award nominee throws a new detail in the mix, the world (as in, the entire world) takes note. For this evening s Grammys 2024, Swift opted for a duet of pretty plaits woven into her artfully mussed  blonde locks—along with a medley of aesthetic hints. 

To accompany her white corseted Schiaparelli couture gown, black satin opera gloves and a layering of silver chains and wristwatch as a choker, Swift opted for two bohemian braids, one thin one arching over the ear, the other blended into and shaping the rumpled blonde tresses that fell over one shoulder. A side-swept bang and polish at the crown ensured that the style skewed more glamorous than bohemian, the balance also aided by a sharp black cat eye and that trademark red lip

Between the natural texture, the black-and-white look, and the quietly gothic accessories, Swift s red carpet pass practically screamed Reputation (Taylor s Version), thought to be the next album on her re-release menu, she also changed . But whether or not you pay attention to such hints, Swift s mane influence is undeniable—and an ideal choice for your next air-dry day. 

See every look from the 2024 Grammys red carpet: