There are always new stores in the Hamptons. But rarely are there new stores that feel like they’ve been there all along—an effortless extension of the brand of upscale Americana luxury that the Hamptons has quietly cultivated over the last century.
It’s this spirit that defines the TWP boutique, which opens this Memorial Day weekend in Sag Harbor. The classic sportswear brand founded by Trish Wescoat Pound in 2021 (previously of Haute Hippie) was born out of her desire to create the perfect button-down. So far, she’s succeeding. TWP has amassed a cult following: Former Theory CEO Andrew Rosen is the majority investor and Moda Operandi just hosted a trunk show. Meanwhile, their cropped “Next Ex” shirt is already an It item among the New York style set: “I remember the first time I saw it in the wild,” Wescoat Pound says. “It was this gorgeous mom and daughter getting in a cab outside of the old bar store on Seventh Avenue. I was like, ‘Oh my God, someone actually bought that shirt.’”
After establishing their store in SoHo, the Hamptons was a natural next step. “I just think our whole aesthetic just feels like the Hamptons,” she says. “It’s the ease of the clothes, it’s the comfort of the clothes—it’s casual, but it’s elevated. And I think that’s what the Hamptons are.”
In particular, Wescoat Pound was drawn to Sag Harbor: the historic whaling town with Federal-style buildings and where lobster rolls are a dime a dozen. Comparatively, it has a more small-town feel than its Hamptons neighbors, whose main streets are dotted with stores from luxury conglomerates. “I love small towns. I grew up in a small town,” Wescoat Pound, who is originally from Oklahoma, says. “There’s nothing better than walking down Main Street on a Saturday night.” After she found a white clapboard 18th-century home with retail space available, Wescoat Pound basically signed the lease on the spot.
She asked Rosen’s wife, Jenny Dyer, to do the interiors. They kept the residential feel: the store is a series of rooms rather than one singular space and there’s a private garden out back. There will also be rotating art throughout. On display currently is Roberto Dutesco’s series, “Wild Horses of Sable Island,” which captures a feral herd of wild horses 200 hundred miles off the coast of Nova Scotia. Meanwhile, furniture is made with seagrass, and textured woods abound.
Oh, and the clothes! The “Next Ex” shirt in all its classic colors will be there, as well as TWP’s cotton linen puddle pants. Cashmere comes in shades of white, gray, and navy. (“Everyone needs a great cashmere sweater in the Hamptons,” Wescoat Pound notes.) Impeccably tailored trousers, too, line the shelves.
Her overall goal? To help all women out East build a capsule wardrobe. “There’s nothing like a woman walking into a restaurant with a great pair of trousers and a simple button down with an extra button undone and her hair pulled up,” she says.
