TWP’s spring 2025 show wasn’t supposed to be, well, a show. It was supposed to be a presentation. And even that was up-in-the-air at first: when founder Trish Wescoat Pound’s investor and mentor, Andrew Rosen, encouraged her to put her emerging brand on the New York Fashion Week calendar for the first time, she originally refused: “It was the end of July,” she said. “I said we weren’t ready!” But she was eventually convinced. When the official schedule came in August, she was on it.
Then it just kind of… snowballed? “The first conversation on August 1st was—let s focus on your shirts and your button downs,” Wescoat Pound said, laughing. (Those, by the way, are TWP’s signatures—her playfully named “Next Ex” shirt can be spotted on well-dressed New York women from the Brooklyn Heights Promenade to Park Avenue.) “Then what happened was that we were styling the looks and, at point when we were doing a run through, I looked at [my stylist] Tabitha Simmons. I just went. ‘I’m sorry, isn’t this a show?’” Then she trailed off. “I don t even know how that happened!”
Regardless of the minutiae, something did: around a week before their scheduled slot, TWP’s press representatives emailed the editors, celebrities, and brand supporters who had all been invited. Their once open-ended presentation was now a runway show with a 2pm start time.
So 30 models in 30 looks walked amid the courtyard at Fouquet’s, as celebrities like Annabelle Dexter-Jones and Ruby Aldridge looked on. There were clear trench coats and chocolate brown cowl-neck dresses. A heather gray hoodie was styled with a translucent khaki midi skirt, and an ivory crewneck got paired with a shimmering sequin skirt. With the exception of a few pieces in lilac, nearly everything came in a neutral color. Intrigue came through textures: paillettes, suedes, leathers, sparkles. (“Sparkles,” Wescoat Pound once told Vogue, “dresses up anything.”)
Wescoat Pound, with the help of casting directors Ignacio Murillo and Morgan Senesi, selected an age diverse group of models: “To have people in their 50s and 60s and people in their 20s, it was just kind of magical,” she said. It also reflected her customer base: TWP, which has brick-and-mortar stores in SoHo and Sag Harbor, aims to focus on clothes with sensibility rather than trending styles.
“I think the whole show hopefully spoke to the versatility of the clothes, the versatility in age, and the versatility in the way that you can wear them,” said Wescoat Pound.
