My hair often felt dry and brittle before I realized the importance of scalp care. “Hair follicle bulbs, the bottom-most portion of the hair follicle, reside in the dermis,” explains board-certified dermatologist Brendan Camp, MD. “Healthy skin is important for the delivery of oxygen and nutrients to the hair bulb and the growth of healthy hair.” The same way you cleanse, exfoliate, treat, and moisturize your face to make way for a glowing complexion also applies to the scalp.
While I had a pretty stacked hair-care regimen filled with shampoos, conditioners, detanglers, and oils, I didn’t have an elixir formulated to soothe, hydrate, and balance. Then, I finally picked up the Vegamour Gro Hair Serum that had been lying dormant on my shelf in the Vogue beauty closet, started applying it a few times a week, and watched my hair transform.
Vegamour Gro Hair Serum
- Why We Love It: The Vegamour Gro serum is like a wellness approach to hair care. The formula utilizes a plant exosome technology inspired by regenerative medicine, according to Michelle Miller, the brand’s chief marketing officer. “Each bottle contains over a trillion plant-derived exosomes engineered to support thicker, fuller-looking hair. Combined with peptides and clinically tested ingredients like red clover and mung bean, the formula strengthens hair at the root and supports scalp health—without harsh chemicals or hormones.”
- Key Ingredients: Plant exosomes, oligopeptide-2, glycoproteins, mung bean, red clover
- Size: 1 oz., 3.4 oz.
Before I started using hair serums, I didn’t realize my scalp was in distress, but there were certainly signs. I was experiencing some flaking and tenderness, especially when styling and drying, despite not having a sensitive scalp. “When the scalp becomes compromised from buildup, dryness, or inflammation, the hair reflects that imbalance,” explains professional hairstylist Jewells Hingorani. “Signs such as flaking, irritation, excess oil, or tenderness often indicate the scalp barrier needs rebalancing and care.” In such cases, it’s hair serums to the rescue. “Hair serums should be viewed as water- or oil-based products that provide moisture, protection, and/or styling benefits for scalp or hair fibers and deliver optimal results in a weightless formulation,” New York City trichologist Bridgette Hill previously told Vogue. Hill adds that by “creating a healthier scalp microbiome and hair follicle, which increases the numbers of hair fibers that each follicle produces,” these topical treatments can improve signs of hair loss, density, and strength.
Gentle, plant powered, and designed to support overall hair health, the Vegamour Gro serum was an easy choice for me to address these concerns. According to Miller, the formula fuses wellness with longevity and science. “It treats the visible effects of hair aging—thinning, loss of elasticity, and diminished strength—not as isolated concerns but as reflections of deeper imbalances within the body and scalp,” she says. “The Gro Hair Serum is powered by a clinically tested, biotech-driven formula that supports thicker, fuller-looking hair by addressing the key factors that contribute to thinning.”
To do so, the formula draws upon the plant-based exosomes from turmeric, which help soothe the scalp and protect against environmental stress, per Miller. These act as messengers to ensure active ingredients go where they’re needed to enhance absorption and efficacy. Peptides promote collagen production and improve blood circulation around the follicle, and a blend of mung bean, red clover, and caffeine creates an ideal environment for hair to thrive. “Botanical ingredients such as these often provide antioxidant protection to the hair follicle and limit the effects of oxidative stress caused by free oxygen radicals, which can affect the health and growth of follicles,” Dr. Camp adds of the formula.
All this is mixed into a featherweight, watery serum that offers a refreshingly cool sensation when applied, instantly soothing where it’s placed. To use, simply apply several drops all over your head (on wet or dry hair, for what it’s worth) and massage them in. With such simple instructions and quick absorption that never leaves hair greasy or oily, it fits seamlessly into my bedtime routine, and I find myself using it almost every night. This one little step feels rewarding each day, knowing I’m doing something that gives my hair the TLC it so deserves. It’s like a little self-care treat!
Our experts remind you that consistency is key in any hair-strengthening regimen, especially when using serums. “A quality serum nourishes the follicle daily, reinforcing its strength during the anagen phase and helping minimize premature shedding,” says Hingorani, adding that, over time, this continuous nourishment can extend the growth cycle, allowing each strand to grow longer, thicker, and healthier.
Though the results of a hair serum are hard to quantify, I could see and feel improvements within the first two months of consistent use. According to Hingorani, results vary, but most people can expect a similar timeline. In the first six to eight weeks, you may notice reduced shedding and improved scalp comfort, followed by visible density and growth in the months that follow.
Six months into my hair serum journey, I went to get my hair done after just taking out my braids. My stylist was shocked at the condition of my hair. It was soft and shiny, she said, and most notably didn’t have the split ends and breakage one usually has after a protective style. She asked what my routine was. In the moment, I thought my routine hadn’t changed much, but that evening I saw Vegamour Gro on my bathroom sink and finally realized the secret to my longer, stronger strands.
Meet the Experts
- Brendan Camp, MD, is double board certified in dermatology and dermatopathology and sees patients at MDCS Dermatology in New York.
- Jewells Hingorani is a professional hairstylist and founder of Jewell.
- Michelle Miller is the chief marketing officer of Vegamour.
