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Tom Ford Fashion is shaping up. After naming Peter Hawkings as creative director, Zegna Group on Tuesday announced the appointment of Lelio Gavazza to the newly created position of CEO at Tom Ford Fashion.
Gavazza will report to Ermenegildo Zegna, chairman and CEO of Zegna Group, and will work closely with Tom Ford president and CEO Guillaume Jesel, “ensuring the alignment of fashion with the holistic luxury strategy for the brand”, according to the statement. Gavazza’s appointment is effective 18 September.
Gavazza joins from LVMH Group, where he is currently executive vice president, sales and retail at Bulgari. Prior to his current role, Gavazza held a series of key regional leadership roles at Bulgari, including managing director of Greater China, and managing director, Europe, Middle East and Africa.
Estée Lauder Companies acquired Tom Ford in November in a deal valued at $2.8 billion, with the ready-to-wear produced under licence by Ermenegildo Zegna Group, which also owns Thom Browne.
“Lelio’s track record of strong global leadership brings outstanding luxury expertise to Tom Ford Fashion across retail management, wholesale distribution, marketing, digital and key markets, including China,” Gildo Zegna said in a statement. “I have personally known and appreciated Lelio for many years, and I’m confident that his world-class business acumen, deep international experience, and leadership skills will prove invaluable in the development of the Tom Ford Fashion business globally.”
Hawkings, a longtime collaborator of Ford’s, will present his debut collection at Milan Fashion Week in September, signalling a new direction for the American brand that has mostly shown in New York. “Italian craftsmanship and excellence have been a source of inspiration for our collections and I am delighted to be showing during Milan Fashion Week,” Hawkings said earlier this month.
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