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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

After viral infertility memes, can Olaplex bounce back?
Beauty

After viral infertility memes, can Olaplex bounce back?

Why buzzy Instagram accessories labels are investing in ready-to-wear
Creative Directors

Why buzzy Instagram accessories labels are investing in ready-to-wear

Beauty events are roaring back. Getting it right isn’t so easy
Beauty

Beauty events are roaring back. Getting it right isn’t so easy

How to get it right with a creator-first brand strategy
Marketing

How to get it right with a creator-first brand strategy

Dior, Mr Porter execs on tap to chat: Inside the new audio app democratising careers advice
Technology

Dior, Mr Porter execs on tap to chat: Inside the new audio app democratising careers advice

From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Bricks-and-mortar

From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical

The next era of brand-hotel partnerships
Marketing

The next era of brand-hotel partnerships

Global luxury brands go deeply local. Suburbia isn’t far off
Marketing

Global luxury brands go deeply local. Suburbia isn’t far off

Explained: The Miu Miu frenzy and the business of viral
Editors

Explained: The Miu Miu frenzy and the business of viral

Luxury crisis management: Employees first, then the public
Marketing

Luxury crisis management: Employees first, then the public

The big influencer trust issue &- and the beauty brands trying to save it
Marketing

The big influencer trust issue — and the beauty brands trying to save it

Next up for Threads Styling: E-commerce and live shopping
Marketing

Next up for Threads Styling: E-commerce and live shopping

Inside the big Hugo Boss rebrand
Marketing

Inside the big Hugo Boss rebrand

Road ready: Whose bike are you wearing?
Fashion

Road ready: Whose bike are you wearing?

Luxury fashion brands play it safe for Lunar New Year
Marketing

Luxury fashion brands play it safe for Lunar New Year

Vogue Business Index: 5 social media trends for 2022
Technology

Vogue Business Index: 5 social media trends for 2022

From fan tokens to feed fatigue: The year in fashion marketing
Marketing

From fan tokens to feed fatigue: The year in fashion marketing

What influencer marketing looks like in the metaverse
Web3

What influencer marketing looks like in the metaverse

Beauty social commerce: The new names to watch
Beauty

Beauty social commerce: The new names to watch

Lush is quitting social media. The start of a trend?
Retail

Lush is quitting social media. The start of a trend?

Inside the rebranded Lanvin Group
Marketing

Inside the rebranded Lanvin Group

Science Magic Inc invests in entertainment talent with new merger
Marketing

Science Magic Inc invests in entertainment talent with new merger

Influencers get an upgrade. Now they’re in charge.
Marketing

Influencers get an upgrade. Now they’re in charge.

Blink and you’ll miss it: The rise of short-lived marketing
Marketing

Blink and you’ll miss it: The rise of short-lived marketing