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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

What Can Fashion Learn From A24?
Fashion

What Can Fashion Learn From A24?

Gen Z Broke the Marketing Funnel Part II: What Now?
Retail

Gen Z Broke the Marketing Funnel Part II: What Now?

How to Market Watches in the Digital Era
Watches and Jewelry

How to Market Watches in the Digital Era

Why Love Festivals Are Losing Their Luster in China
Retail

Why Love Festivals Are Losing Their Luster in China

How craft became luxury’s most valuable currency
Fashion

How craft became luxury’s most valuable currency

The Luxury Slowdown Survival Guide for Marketers
Marketing

The Luxury Slowdown Survival Guide for Marketers

What influencer marketing budgets should look like in 2025
Marketing

What influencer marketing budgets should look like in 2025

Fashion is hot during Miami Art Week this year
Artists

Fashion is hot during Miami Art Week this year

Net-a-Porter’s beauty shake-up: The pros and cons
Fragrance

Net-a-Porter’s beauty shake-up: The pros and cons

Montblanc Asked Wes Anderson to Direct Its Ad. He Did – and Designed a Pen
Fashion

Montblanc Asked Wes Anderson to Direct Its Ad. He Did and Designed a Pen

Reinventing Air: Inside Nike’s big Paris Olympics push
Marketing

Reinventing Air: Inside Nike’s big Paris Olympics push

What’s in and out for influencer marketing in 2024
Marketing

What’s in and out for influencer marketing in 2024

Balenciaga is giving its clothes their own exclusive soundtrack
Web3

Balenciaga is giving its clothes their own exclusive soundtrack

Meet the culinary team behind luxury’s most exclusive dinners
Marketing

Meet the culinary team behind luxury’s most exclusive dinners

Why YSL Beauty’s latest campaign has nothing to do with makeup
Marketing

Why YSL Beauty’s latest campaign has nothing to do with makeup

Tube Girl at Balmain? Internet personalities are invading fashion week
Fashion Month

Tube Girl at Balmain? Internet personalities are invading fashion week

Burberry’s bet on Daniel Lee takes shape
Fashion Month

Burberry’s bet on Daniel Lee takes shape

Beauty brands are talking back on socials. A risky or ingenious move?
Marketing

Beauty brands are talking back on socials. A risky or ingenious move?

Tiffany Co. brings digital diamonds, AR mirror to US Open
Web3

Tiffany Co. brings digital diamonds, AR mirror to US Open

Asia’s largest metaverse platform has a big fashion opportunity
Web3

Asia’s largest metaverse platform has a big fashion opportunity

Reinventing Beautycon
Influencers

Reinventing Beautycon

What Timothée Chalamet at Chanel signals about men’s beauty
News

What Timothée Chalamet at Chanel signals about men’s beauty

Versace, Chanel, Louis Vuitton: The destination show renaissance
Fashion Month

Versace, Chanel, Louis Vuitton: The destination show renaissance

The havoc and hype of ultra-realistic ‘fake’ fashion campaigns
Marketing

The havoc and hype of ultra-realistic ‘fake’ fashion campaigns