Massimo Giorgetti seeks to redefine the concept of collaboration—his frequent partnerships with artists are more than just collabs to him. “It’s a different approach to engaging with creatives you want to involve in your work,” he said backstage before his fall show. “I want to get to know them, spend time with them, and make them a part of my life—almost like a friendship.” Over the years, his passion for emerging art, both as a collector and a designer, has led to interactions that have earned MSGM recognition within the art world while giving its fashion a more distinctive voice. Giorgetti also has a knack for finding unusual locations for shows. This season, he had us trekking to a raw, unadorned space on Milan’s outskirts that is set to become an art gallery. Despite its reputation for being somewhat a bore, Milan’s creative scene is anything but—its club culture and art scene are thriving, with new music and art collectives emerging across the city. Giorgetti has a keen eye for tapping into this latest wave of energy.
For fall, he enlisted young Italian artists Alberonero and Caterina Frongia to contribute to the show’s set design and a selection of looks, drawing inspiration from their distinctive artistic practices. Alberonero, the alias of land artist Luca Boffi, works primarily with fabrics like tulle, which he used to wrap the set in layers of pastel-colored netting. Giorgetti reprised the material in the collection, crafting it into a sweeping triangular cape, airy layered T-shirts over slouchy pants, and flowing lightweight skirts. “It’s a fabric that evokes softness and a certain romanticism,” he noted.
Textile artist Frongia embeds her poetry into woven cotton and wool; for the show, her words appeared on the opening look, a roomy tunic in wool jacquard with a matching scarf in red and white. Color has always infused MSGM with the energy that defines Giorgetti’s upbeat and optimistic approach to creativity. This season, he played vibrant hues against deep, moody tones. The brand’s dynamism came through in sporty silhouettes softened by romantic touches—a hand-painted floral shirt, a billowing trapeze dress adorned with roses. A voluminous fur coat casually thrown over a softly tailored jumpsuit added an ironic twist of playful luxury. Giorgetti sees fashion as both a source of energy and creativity and a moment of respite from the turbulence of today’s world. “I believe that the passion and love we put into our work can help us face the chaos around us,” he said, his optimism unwavering.
